Virtual reality isn’t a sci-fi concept anymore. In case you’ve missed the memo, it’s already here, and it’s not theoretical. Virtual reality is so real that Vertebrae is offering an Augmented Reality and Virtual Reality advertising platform. If you want to stand out from your competitors, this is surely one way to go. The featured ad formats with AR and VR span a wide range of possibilities. With augmented reality ads, advertising is no longer ignorable.
One obvious channel many retailers have already discovered is the “virtual try-on” format. The customer can take a selfie video of themselves turning this way and that, and then they can “try on” a pair of sunglasses or a dress. They’ll then see on video exactly what they look like when they’re trying on those pieces.
There is also the branded selfie lens approach, which is very popular on platforms like Snapchat. A great example of this is Tiffany and Co.’s branded selfie lens, which changes the eye color of their users to the iconic blue color of a Tiffany’s box, with some heart-shaped branding on top.
The interior worldview format is another method, giving an inside 360-degree image or video. This is great to showcase the inside of a house or even a car. Another technique is 3D product placement when a consumer product is embedded into a preexisting video to promote the item.
Web publishers can also benefit from the Vertebrae service because these AR and VR ads are instantly compelling. Ads like these elevate the status and prestige of whatever website they appear on, boosting customer ad engagement.
With augmented and virtual reality, advertisements enter a realm that has never before been possible. The range of possibility is almost limitless, and all you need is a little imagination. Vertebrae offers the technology and the expertise to make this happen, and your brand can make waves in advertising that will raise your brand above the rest of the competition.
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