YouTube is rolling out new shopping features for its short-form video product, Shorts. With the new features, users will be able to purchase products as they scroll through videos.
The company is starting to introduce tagging of products from creators’ own stores in the United States, with viewers in the United States, India, Brazil, Canada, and Australia able to see and shop the tags. YouTube says it plans to continue bringing tagging to more creators and countries in the future.
In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in their Shorts and regular videos. The company says the test is still in its early days and that it plans to gradually expand the program.