Kentucky Fried Chicken (KFC) and Mountain Dew have teamed up to create a unique beverage that’s set to tantalize the taste buds of fast-food enthusiasts. The new drink, dubbed MTN DEW Sweet Lightning, is set to join KFC’s permanent beverage lineup this summer, marking a significant milestone in the fast food industry.
The two brands, both known for their appeal to a similar demographic and their penchant for shortening their names into groups of three capitalized letters, have a shared history. They were once owned by the same company, PepsiCo, but had never collaborated until now. This partnership has resulted in the creation of a new Mountain Dew flavor that will be exclusively available at KFC outlets.
MTN DEW Sweet Lightning is not just another addition to the beverage menu. It’s a carefully crafted drink designed to complement KFC’s Original Recipe fried chicken. The drink, which is the first exclusive beverage to be offered at KFC, is a golden-hued soda with a punch of peach and a touch of honey flavors. This unique combination is intended to provide a crisp and sweet counterpoint to the deep-fried batter of KFC’s chicken.
This is only the second time Mountain Dew has partnered with a fast food company, the first being the hugely successful Baja Blast which debuted at KFC’s sister restaurant, Taco Bell, nearly a decade-and-a-half ago.
Andrea Zahumensky, chief marketing officer for KFC U.S., expressed her excitement about the new addition, stating that Sweet Lightning is as unique to KFC as the Colonel’s secret blend of 11 herbs and spices. She believes that, like their world-famous fried chicken, Sweet Lightning will keep fans coming back for more.
Despite the current trend of limited-time offerings in the fast food world, MTN DEW has confirmed that Sweet Lightning will be a permanent addition to KFC locations nationwide. This long-term commitment to the new beverage suggests that the brands are confident in the success of their partnership and the appeal of their new product.
In the future, KFC and Mountain Dew enthusiasts might look back at this time as the dark ages before the perfect MTN DEW pairing was introduced at KFC. Only time will tell if this new beverage will indeed be the sweet lightning strike that the brands hope it will be.
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