Top social media marketing trends for 2023 are here! Social media marketing is no longer a novel concept—it has become an integral part of many organizations’ digital strategies. As global markets continue to be volatile, social media marketers must stay ahead of the curve in order to remain competitive.
As we head into 2023, with the recession and other economic factors in mind, social media may be the key to success for many businesses. To help you stay ahead of the curve, we have identified several key trends in social media marketing that will likely shape the landscape going forward.
One trend that’s sure to make waves this coming year will be ‘short form video’ or bite-sized content. With the rise of platforms like YouTube Shorts, TikTok, and Instagram Reels, marketers are now able to reach new audiences with engaging content that captures attention quickly and effectively.
Let’s dig a bit deeper and explore the other key trends that will be taking shape in 2023. We’ll look at the growing importance of social commerce, the potential for virtual and augmented reality (AR/VR) integration, influencer marketing best practices, the power of user-generated content (UGC), and more.
Social Media Marketing Trends
Social media marketing is continuously evolving, and in 2023 we will see some new and interesting trends emerge. It is crucial that brands keep up-to-date with the latest developments so they can maximize the potential of their social media campaigns.
15 Top Social Media Marketing Trends to Expect in 2023
Every year, the social media landscape evolves and presents new opportunities for businesses to reach their target audiences.
Here are some of the top trends that we expect to see in 2023:
1) Brand Authenticity
Brand authenticity is becoming increasingly important as consumers want to engage with brands that they can trust. Brands must focus on building relationships and providing honest content in order to establish credibility and loyalty among their customers.
Most people today want businesses to be more transparent, but they also desire brands that create authentic human connections and an emotional connection to the label. A way companies can make sure their authenticity is maintained is by letting leaders play a bigger role on social media platforms.
2) Increased use of social media stories and live streaming
Brands will need to make use of different forms of short-form video content such as TikTok, YouTube Shorts, and Instagram Stories in order to engage with their target audiences.
3) AI-powered chatbots for customer service
Chatbots powered by AI technology can provide 24/7 customer support and increase engagement levels. Have you purchased a Dyson product on Dyson.com? You may know that you can now ask your product questions in the Dyson App and get an automated response.
4) Shoppable posts
Brands will make use of shoppable posts that allow customers to purchase items directly from social media platforms.
YouTube and Shopify partnered earlier this year to make this possible. Shopify’s new partnership with YouTube provides merchants with an easier way to connect with consumers, grow their businesses, and share their stories. By launching YouTube Shopping on Shopify, online store integration is possible with one of the world’s biggest entertainment platforms—which sees over 2 billion monthly logged-in users. This gives potential customers better access to what they’re looking for.
5) Influencer marketing
Brands will continue to leverage the power of influencers in order to reach large audiences and boost engagement levels. Influencers with a large following will be essential in helping brands create content that resonates with their target audiences.
6) User-generated content (UGC)
UGC helps brands to build trust and loyalty among their target customers, which is why it’s becoming a must-have.
A UGC can include anything from pictures and videos to reviews, social media posts, blog posts, etc. Many brands now use UGC as part of their digital marketing strategy in order to increase engagement levels on their social media pages.
This organic marketing tool creates a direct connection with real consumers that cultivates strong brand-customer relationships, making the customer more likely to remember and purchase from the brand again in the future.
7) Visual search
Visual search technology will allow users to find products and services based on images or videos. This is especially useful for eCommerce stores as customers can quickly search for products with the help of visual cues.
8) AI Content Creation
AI automation tools help you with things like creating social media posts and efficiently finding new advertising channels. They get better and learn faster the more data they are exposed to.
With an annual 120% growth rate, AI is becoming more and more prevalent in society. Even if you’re not aware of it, there’s a chance you’re already using it. If you don’t have a plan to implement AI yet, one way to start could be with copywriting assistance. You can input a few ideas and the software will give suggestions for what to write next.
9) Social audio
With the growing popularity of video-based content on social media platforms, and the rise in gamers worldwide, the role of audio is rapidly changing.
Facebook has soundbite reactions tools, Twitter has voice tweets and Twitter Spaces, and LinkedIn has Audio Events. It’s time to create a social media strategy that harnesses the power of social audio in 2022!
Social media platforms are excellent opportunities to advertise, but gaming offers even more potential for brands and businesses in 2023. A number of tech companies and brands are investing heavily in gaming, too.
Netflix plans to expand its reach by building its first in-house video game studio in Helsinki. Luxury fashion houses use gaming as a means of community engagement and to bridge the gap between virtual reality and real life.
11) Niche social networks
People want to feel like they matter and that they are a part of something exclusive. If brands desire to reach their target audiences through these networks, it is essential that they create strategies for them.
12) Video content
Video content will continue to be the most popular form of media in 2023, with social media channels such as YouTube, TikTok, and Instagram making it easier than ever to create videos. Live streaming will also become more popular than ever before as users can now stream content directly from their phones.
Videos are easier to consume, have high engagement, and are more entertaining than static images. They are versatile enough to be used for product demonstrations, tutorials, unboxing videos, and much more.
Smaller brands, in particular, will find success in using nano-influencers to reach smaller but highly targeted audiences. In fact, data shows that already 90% of influencer marketing campaigns feature at least one nano-influencer.
These types of influencers are often seen as more credible and therefore can connect your brand with a niche audience–effectively giving you direct access to your ideal consumers. Additionally, tapping into this world doesn’t have to break the bank the way bigger influencer marketing campaigns might; working with Nanos is actually quite affordable.
14) Rise of micro-moments
Bite-sized content, such as short videos on platforms like TikTok, YouTube Shorts, and Instagram Reels, is becoming increasingly popular in social media marketing. Such content allows brands to break down their message into digestible chunks that can be quickly consumed.
These micro-moments present a great opportunity for marketers to engage with their audience and drive traffic to their websites, products, and services. As such, it’s important for brands to consider how they can leverage these moments to reach and engage their target audience.
15) Sustainability content
Sustainability is becoming increasingly important for businesses to address. Social media can be used to drive sustainability initiatives, and content about sustainable practices has been seen to have a positive effect on audiences. Sustainability-focused content will become an increasingly popular trend in social media marketing in 2023.
Today’s consumers want to see brands taking action on environmental issues, and they are expecting companies to prioritize people and the planet over profit. It’s projected that by next year, more brands will be performing better in the market as a result of these expectations.
The Bottom Line
It’s hard to predict exactly what will happen in the world of social media marketing, but these trends can serve as a guide for businesses looking to make the most of their social media presence in 2023.
Social media marketers will need to be extra vigilant of their spending and time as smaller marketing budgets and the likelihood of reduced consumer spending become more prevalent. By having an intimate understanding of these trends and taking the necessary steps to prepare, businesses can stay ahead of any competition and make sure their voice is heard.