Deloitte’s 2022 Digital Media Trends – The Metaverse Is Here

Deloitte's 2022 Digital Media Trends - The Metaverse Has Landed

In the digital age, it is more important than ever to stay ahead of the curve. The trends shaping consumer behavior can change rapidly, and if your business isn’t prepared, you will be left behind.

Deloitte says its 2022 Digital Media Trends survey revealed some interesting findings about the current state of streaming video on-demand (SVOD). It turns out that media companies in the United States are feeling more turbulence from the deeper currents shaping consumer behavior.

According to Deloitte, the metaverse will become a common destination for both work and play. This could present a serious challenge to traditional media companies, as the metaverse will offer a more immersive and engaging experience than anything they can currently offer.

Here’s what the consumer metaverse looks like, according to Deloitte:

“On the consumer metaverse, friends can virtually shop and hang out together in digital malls, attend concerts and other live events, or just explore new worlds”. This is the world of a digital native, someone who has grown up with digital technology and expects to be able to communicate with people in a digital environment, anywhere.

All of this means that businesses need to be proactive in order to stay ahead of the curve. To that end, Deloitte has put together an executive summary outlining the digital media trends you need to know about.

We are delighted to have Deloitte reach out to us to share their findings from their “Digital Media Trends” 16th Edition survey. You may have seen other surveys like this one before, but we think Deloitte has done a great job of summarizing the key points for us.

2022 Digital Media Trends

Below is the full executive summary for those of you who don’t have time to read the whole survey – HERE.


This survey is made possible by the authors listed below:

  • Kevin Westcott – Vice Chair, US Tech, Media & Telecom Leader
  • Jana Arbana – Vice Chair, US Telecom, Media & Entertainment Sector Leader
  • Chris Arkenberg – Research Manager, Center for Technology, Media, and Telecommunications
  • Jeff Loucks – Executive Director, Center for Technology, Media and Telecommunications
  • Broke Auxier – Research Manager, Center for Technology, Media, and Telecommunications
  • Kevin Downs – Senior Manager

Thank you to everyone who contributed!

About Deloitte

Deloitte is a multinational professional services network with offices in over 150 countries and territories worldwide. Deloitte is the world’s largest professional services network by revenue and number of professionals, with headquarters in London, England.

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