Meta’s New Social Media App Threads Shatters Expectations with 70 Million Signups in Just Two Days

Meta Platforms Inc.’s newly launched social media app, Threads, has amassed an impressive 70 million users within two days of its launch. This surge in signups has far exceeded the expectations of the company’s Chief Executive Officer, Mark Zuckerberg.

Threads was launched as an alternative to Elon Musk’s Twitter, which had approximately 237.8 million users as of July 2022. Despite its resemblance to Twitter, Threads has managed to carve out its niche, allowing users to post text and links, reply to or repost messages from others, and even port over their existing follower lists and account names from Instagram.

Instagram, another of Meta’s popular platforms, boasts over 2 billion users, including major brands, celebrities, and creators. The ability to transfer their Instagram presence to Threads has likely contributed to the app’s rapid adoption.

Zuckerberg expressed surprise and delight at the app’s success in a post on his Threads account, stating, “70 million signups on Threads as of this morning. That’s way beyond our expectations.”

Threads hold the number one spot among free apps on Apple Inc’s App Store in the US. This early success suggests that Threads may pose a significant challenge to existing social media platforms as it grows and evolves.

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