Located in Los Angeles’ Silver Lake neighborhood, The Goods Mart is a convenience store for healthy snacks. Parents and millennials concerned with healthy eating are often dismayed when there’s really not much to choose from when they’re at a gas mart. You’ve got greasy pizza, gummies, and soda, none of which are even remotely healthy. The best you can hope for is to find beef jerky or nuts, which at best can be considered somewhat nutritious.
But now there’s The Goods Mart. Described as a lovechild between 7-Eleven and Whole Foods Market, this is the healthy convenience store that very few people even thought possible. Everyone knows that convenience store snacks are unhealthy, but The Goods Mart founder Rachel Krupa didn’t get that memo.
Here are the features that distinguish The Goods Mart from the competition:
- It is located in the Silver Lake neighborhood in LA. This is a trendy spot for young well-off millennials, with a median age of 35 and an average household income greater than $68,000. The spot is even accessible to walking traffic, which you don’t really find in LA.
- Like marts, it offers itself as an alternative to the grocery store for shoppers with no time to waste. Yet at the same time, its wares offer healthy snacks, which are items you don’t normally find in places like 7-Eleven. The décor in the store makes you feel like it’s a “normal” convenience shop, though the predominance of health alternatives can make you feel like Alice in Wonderland.
- Every single item in the mart will not contain health no-nos such as artificial flavors, sweeteners, and coloring. There will be no growth hormones or disruptors.
- Items with animal proteins come from humanely raised stock, and they’re all free of GMOs, antibiotics, and nitrates. The pork rinds are Paleo-friendly, and they’re healthier because they’ve been seasoned with pink Himalayan salt.
- Yes, there are processed items here which you can just get on the fly, like chocolate bars, ramen cups, and cheese puffs. But in The Goods Mart, they’re made with healthier alternative ingredients such as chia seeds and quinoa.
- The slushy machine doesn’t serve soda, but instead produces a kombucha variety with a tropical flavor. Instead of energy drinks, you can instead grab yerba mate.
- If you’re looking for fresh produce, you can get fruit from LA’s local GrubMarket. You just have to avoid judging the book by its cover, as the fruits are tasty despite their ugly and imperfect shapes. They’re like goofy-looking mutts as the ugly lemons and oranges are placed in huge weave baskets right beside the front door.
- The condoms here are all made from vegan, certified Fairtrade rubber. You can find your bathroom basics like shavers and toilet paper at the back of the store, and they’re all made from sustainable materials.
- At the checkout, customers can also check out the iPads that offer info about the mission of each brand they have on their shelves. The mart also provided extended training for the staff so that they can answer questions regarding vegan, gluten-free, and other dietary options.
The Goods Mart will work as a test case. If it does work, then they may eventually become ubiquitous throughout the country. When you stop at a gas mart in the future, you may find yourself looking at healthier snack options instead.
Check out this 16 Easy Ways to Eat Healthier Every Day