Gary Vaynerchuk, or GaryVee as he is affectionately known by his fans, has become an iconic figure in the business world. He built a multi-million dollar wine business and then moved into social media marketing with his own agency. His entrepreneurial spirit and no-nonsense attitude have made him a beloved speaker, author, and businessman. His blunt, authentic approach to business has inspired people all around the world to take their own businesses to new heights.
In a recent YouTube video, GaryVee explains why he focuses heavily on investing in Tumblr. He believes that “people follow people on Facebook and Twitter, but on Tumblr, people follow an interest.” Focusing on creating content around what people are interested in rather than just what is popular will have a better chance at success according to Vaynerchuk.
The interest graph is defined by Vaynerchuk as “people are not connected through relationships, but through interests, beliefs and causes, such as a particular subject, event, celebrity or organization”. This is why Tumblr can be so beneficial because it allows you to identify and target potential customers more easily.
Gary goes on to explain that “not math, but art is the most important creation”. Gary explains that “the algorithm rewards retention more than ever, which means it will show you things you want.”
By creating content around interest and not popularity, brands can better target potential customers. This will help them stay ahead of the competition and build a successful business. As GaryVee says, “If you can create content that is interesting to people, it will give you more trust and authority in their minds”.
Here’s the full vid you can watch for more insights from GaryVee
At the end of the day, it pays to invest in quality content that will be shared and liked by potential customers. Focusing on people’s interests rather than popularity can be the difference between success and failure.