YouTube Eases Monetization Eligibility, Expands Shopping Affiliate Program

ByLA STARTUPS

YouTube is making significant changes to its YouTube Partner Program (YPP), lowering the requirements for creators to access monetization tools. The new eligibility criteria include having 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days. This is a significant shift from the previous requirements of 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

Creators who meet these new thresholds can apply to join the YPP and gain access to various monetization tools such as Super Thanks, Super Chat, Super Stickers, channel memberships, and YouTube Shopping. The latter allows creators to promote their own merchandise.

The updated eligibility criteria will initially be applied in the U.S., the U.K., Canada, Taiwan, and South Korea, with plans to expand to other countries where the YPP is available.

In addition to these changes, YouTube is expanding its Shopping affiliate program to more U.S.-based creators. Those already in the YPP with more than 20,000 subscribers will be able to tag products in their videos and Shorts and earn a commission.

These changes come as part of YouTube’s ongoing efforts to provide more monetization opportunities for creators, particularly those creating Shorts. The company had previously introduced ad revenue sharing for Shorts and announced Creator Music, a tool for artists to earn money from the use of their music in videos. More details about these new programs are expected to be revealed at the upcoming VidCon conference.

Website |  + posts

LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Related Posts

What We Know About Google Parent Company Alphabet's Acquisition of HubSpotWhat We Know About Google Parent Company Alphabet's Acquisition of HubSpot
What We Know About Google Parent Company...
In case you missed it, the tech world has been...
Read more
LAStartups.com rebranding with new logoLAStartups.com rebranding with new logo
Embracing Change: LAStartups.com Unveils New Logo Reflecting...
LAStartups.com, a central hub for tech startups in the City...
Read more
Google Search Introduces AI-Powered Grammar Checker
Google has recently incorporated a new feature into its Search...
Read more
Newlight Completes US$125M In New Equity Round...
Huntington Beach-based startup, Newlight Technologies, Inc., a pioneering company in...
Read more
OpenAI Introduces a Series of Significant ChatGPT...
OpenAI, the organization behind the renowned generative AI chatbot, ChatGPT,...
Read more
TikTok's "Gimme The Mic": A New Platform...
TikTok, the globally renowned social media platform, has recently unveiled...
Read more
CVS Health To Lay Off Thousands by...
CVS Health, a leading American healthcare company, has recently announced...
Read more
Google Assistant Undergoes AI Transformation
In a recent development, Google Assistant is set to receive...
Read more
YouTube Star MrBeast Sues Over 'Inedible' Burgers
Popular YouTuber Jimmy Donaldson, better known as MrBeast, has filed...
Read more
Reed Jobs Launches $200 Million Venture Fund...
Reed Jobs, the son of the late Steve Jobs and...
Read more
Arrive Recommerce, Inc. Secures $16M in Series...
Santa Monica-based startup, Arrive Recommerce, Inc., a technology company that...
Read more
Stack Overflow Leaps into Generative AI with...
Stack Overflow, the renowned platform for developers, is disrupting its...
Read more
Futureverse Secures $54 Million in Series A...
The LA-based startup, Futureverse, a leading AI and metaverse technology...
Read more
KOMI Raises $12 Million in Funding Round,...
LA-based startup, KOMI, a creator commerce tool that has been...
Read more
Shopify Unveils Sidekick: A ChatGPT-like Tool for...
Shopify, a leading e-commerce platform, has announced the launch of...
Read more
Spotify's Financial Struggles: More Layoffs on the...
In a recent earnings call, Spotify's co-founder and CEO, Daniel...
Read more
TikTok Diversifies: Introduces Text-Only Posts Amidst Intensifying...
In a bid to stay competitive in the escalating battle...
Read more
Twitter's Identity Crisis: The Unexpected Rebranding to...
Twitter, the globally recognized social media platform, has significantly rebranded....
Read more
Apple Dips into Conversational AI Waters with...
Apple Inc., the global titan in technology, has now turned...
Read more
Meta Releases Llama 2 Open-Source AI Model
Today, Facebook's parent company Meta has announced the launch of...
Read more
C-Quester: The Pioneering Startup Transforming Carbon Capture
The startup C-Quester, founded by Caltech Ph.D. student Alan Gu...
Read more