Meta’s New Social Networking App ‘Threads’ Takes Flight: A Bold Challenge to Twitter

Meta, the parent company of Instagram, has launched its text-based social networking app, Threads, in direct competition with Twitter. The app, which integrates with Instagram, allows users to post short updates, including text up to 500 characters, links, photos, and videos up to 5 minutes in length.

Threads is currently available in 100 countries on iOS and Android, excluding the EU due to data privacy concerns. Users can log in with their Instagram credentials, and their username and verification status will carry over to Threads. The app targets high-profile celebrities, influencers, and artists and plans to support ActivityPub, the social networking protocol used by open-source Twitter rival Mastodon.

However, Meta’s entry into the open, decentralized social web has raised concerns about its potential dominance in this emerging market. Despite Meta’s history of unsuccessful standalone apps, Threads has an advantage with its integration with Instagram, providing immediate access to users’ existing networks.

The launch of Threads comes amid ongoing privacy concerns, with the app collecting a significant amount of user data. Despite this, Meta is hopeful that the integration with Instagram and the ability to post text-based updates will attract users to this new platform.

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