You know that your blog posts are engaging when you get a lot of likes and comments, and they’re shared frequently. These posts can start meaningful discussions and elicit further questions which you and other readers can answer. These signs indicate that you’re messages are making an impact on many readers.
But not all blog posts are engaging, and it can be disheartening to realize that people are indifferent to your posts.
How to engage customers in your e-commerce website
Use Tools to Analyze the Competition
Are you envious of how other blogs in your industry are receiving much more attention from their readers? You don’t to be envious for long. Instead, you can study the content strategy of your more successful rivals so that you can improve your own content. You can see which subjects or forms of media do well.
You can use various tools available online (such as BuzzSumo) so that you can perform that analysis thoroughly. These tools can identify content and topics that receive the most engagement in any specific niche. With these, you can find out who the major influencers are and you can emulate and even work with them.
Feature Plenty of Images
Seriously—did you really think that a solid page of just text will ever excite lots of people? A single glance at it will tell potential readers that it’s going to be a boring read. The blocks of text look unexciting, and so will the content itself.
One study by BuzzSumo revealed that when an article has an image for every 75 to 100 words of text, it’s twice more likely to be shared than when the text has fewer images (or none at all). Images aren’t just there to break the monotony of text, either. These images can show what something looks like better than any of your descriptions, and it can make tutorials and guides more understandable.
Just make sure that the graphics you use are actually relevant to your post since they can be distracting if they’re just there for decoration. The images should also be simple and clean and arranged so that they don’t block the text.
Use Original Photos and Images
Again, you can go online and find numerous tools that enable you to create original images. While you can always you’re your own digital camera to take original shots, these tools can also help you customize stock images so that they become unique and more suited for your brand. You can use infographics as well.
Accept Guest Posts
When you’re feeling lazy about creating your own content, you can take a breather by accepting guest posts instead. These posts can provide fresh knowledge and unique perspectives, and they save you a lot of time and effort.
Of course, you can always reciprocate and it benefits you as well if you’re sending post contributions to other blogs. Your posts can display your expertise for a new set of audience, and you can post a link that can lead your readers directly into your own blog.