The advent of the Internet brought forth email as one of the world’s established communication channels. It has remained relevant for two decades. Finding its use in workplaces, businesses, and even in personal communication.
Despite this, there is a clamor among marketers that it might be a dying medium. It served well as a marketing tool. Though the advent of other marketing strategies like PPC and SEO overshadowed it.
This scenario makes you want to ask the question, “Is Email Marketing Dead?”
The short answer is a resounding no. With the following statistics, here is why email marketing still works to this day.
1. Over 2.5 Billion People Use Email
To start, the number of people using email continues to increase as time goes on. The projected increase of users by the end of 2020 is at 3 billion people. This means half of the world’s population will use email.
On top of that, Google’s Gmail service has 1 billion users worldwide in 2016. The number of users continues to increase that email will still be in use for generations to come.
With this in mind, email usage is still high. The leading reason behind this leads us to the next statistic.
2. Approximately 91% of Consumers Check Email Once a Day via Smartphone
With the advent of mobile browsing, surfing the World Wide Web became easier. Accessibility was the keyword among various internet-based services. This became a factor that made email viable for mobile internet.
Not only do consumers check their mail through their desktops and laptops. They now use smartphones and other mobile devices.
While calling and texting remain the main activities for smartphone use. Checking emails also stands out as a popular activity among smartphone users. About 3 in 5 consumers check their email through mobile internet. 75% of them use smartphones in checking email.
The advantage of this is that people read emails first on mobile at an average of 25.6%. Easier accessibility meant emails get read and responded to as fast as text messages.
Also, 68.9% of recipients view marketing emails on their smartphones about 2-3 days per week. This means a lot in terms of email marketing reach.
3. 7 out of 10 Consumers Redeem Email Promotions
People love discounts and would take every chance to get a great deal. Black Friday deals, Thanksgiving sales, and Holiday discounts are among the usual offers. These would bring them to make their purchases in both online shops and stores. 7 out of 10 people use the promo codes and discounts they receive by email.
This particular statistic also points out two factors. One is that 70% of consumers who use email promos tend to spend more. They tend to spend 138% more than shoppers who don’t receive the email.
The second factor in this is that since they chose to provide you with an email address, they want to hear from you. The promo codes and discounts allow the recipients to feel that they belong to an exclusive club. This means they would love to hear more from companies and businesses that they trust.
4. Emails Convert Far Better than Social Media
Email marketing has a higher degree of effectiveness. This is when compared to social media platforms like Facebook and Twitter. About 40 times more, in this case.
It offers about 17% higher conversion. This meant consumers that receive marketing emails would spend 17% more when they buy.
The reason behind this is that consumers love receiving emails. Though in this case, the qualifier here is that these are emails that they chose to receive. When consumers receive emails from companies and businesses they trust, they will open it and respond without hesitation.
With that said, 95% of consumers receiving newsletter emails from a recognized brand would consider them as useful.
5. Email Marketing Provides a High Return on Investment
In this case, for every dollar invested in email marketing, you get $44.25 as a return on investment. This means that companies see a 4300% return of investment on average when it comes to email marketing.
This proves that email is not quite dead as a marketing tool. It has become a lucrative effort that continues to increase in potency.
6. Emails Nurture Leads Effortlessly
Nurtured leads can provide a 20% increase in sales when compared to a cold lead. Email marketing allows for lead generation at 33% less cost than other lead-generating methods and mechanisms. To prove that point, emails can generate 50% more sales.
On top of that, the use of smart email marketing stands out as one of the most effective ways in building customer relationships. This leads us to the next point.
7. Email Ranking as the Number 1 Tactic for Building Awareness and More
It boils down to the fact that email marketing stands out as the best tactic that companies can use. It is due to how it works in building customer awareness. As well as customer acquisition, conversion, and retention.
While it works out on all four aspects, email stands out with customer retention. This is possible due to how email marketing works well with building customer trust. It brings them to conduct business with you more as a brand they can go to.
With email marketing, it does not feel invasive when compared to other methods.
With these statistics and details, we have enough proof to point out that email marketing continues to thrive despite the naysayers saying that it is dying. It still stands out with its effectiveness in providing nurtured leads and trusting customers.