The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As of this writing, the number of cases still doesn’t show signs of decline, but just like every pandemic we humans have faced, we have gotten through, so there’s a light at the end of the tunnel.
During these kinds of unexpected and unwanted eventualities, businesses have long been resorting to the same strategy, which is to stop spending entirely. But studies have shown that companies should have fared better if they had just realigned how they spend their money rather than merely cutting spending completely. Historically, companies who refocused where their money goes outperformed those who drastically cut down spending or stopped doing business altogether. We have listed tips on how to realign your focus and double down on your marketing efforts as you and your business wade through this pandemic.
Keep In Touch With Your Clients
Sure, almost every single one of us is staying at home, we can’t go out to eat at our favorite restaurant, we can’t go to the theaters, we can’t hang out and catch up with friends, etc. etc. Our only choice now to be able to socialize is on social media, people are now especially spending more time on it than ever before, which means it’s an excellent opportunity for your business to connect with your customers and further strengthen your brand.
You may engage on helping people in need using the more significant resources you have and share it so that you build an image of care among people, especially your customers, emphasizing that you don’t only care about business and making money, this is very powerful for unconsciously earning the trust and loyalty of your customers. They would remember that you were there during difficult times. Just be careful not to go overboard on it though, make sure that you are not being too pushy and trying to sell to them too much, finding the balance would be the absolute way to go.
Strive To Increase Your Business’ Presence
Ever since the virus started spreading, more and more people refrained from going out, which means fewer and fewer people walk on the streets and drive their cars and spend most of their time online instead. During these past few weeks, the volume of internet search queries has skyrocketed, and as we’re stuck at home for at least a few more weeks, we don’t see the rate increase of internet search queries to slow down anytime soon.
People are always going online not only to check news updates, but to also find ways to pass the time by looking for movies or TV series to watch, video games to play, or stories to read, and oh, don’t forget about shopping as well. A lot of what has been put on the internet is going to be accessed like never before. You should not let this grand opportunity pass you by, your aim should be to appear on top of Google search pages to get your business in front of as many people as possible, you can do this by utilizing the technique called search engine optimization, and there is no better time to do this than now.
Concentrate On Acquiring New Customers
You should focus your digital marketing efforts to optimize your conversion rate; it is considered to be a technique that is very effective that also can reach a whole lot of people, and it doesn’t cost a lot of money to do. This technique would comprise of little changes to the way your audience experience doing business with you, thus giving a very high chance that you can turn them into customers.
Reinforce Your Storytelling
Try going back to your old ways of posting on your social media accounts; it’s time to up the ante, use every little thing you got to inspire your social media posts like recommendations and reviews from your customers and of course, research to ensure credibility of your post by backing it up with data. After you have perfectly crafted your posts, you have to then proactively distribute it to all your social media channels, and of course, your website.
Tinker Around With AI
There are these two buzzwords that are swarming the business world and are also being predicted to be the next big thing, artificial intelligence, and machine learning, and to be fair, the prospects look impressive. This is the perfect time to jump into experimenting with integrating them with your business. The process may take very long, but the future advantages are enormous for your business, if this went successful for you, your cost of acquiring new customers would go down significantly, so you’ll be able to use your resources on other more critical aspects of your business.
Customer is Most Important
During these unfortunate times, you should still be able to make being reached by your customers as effortless for them as possible, the simplest thing to do this is to invest more on your business’ website to give them a more personalized, faster and hassle-free transaction. This is also the cheapest way for you to increase your impact on your customers, and remember, the effects of this would go beyond just giving you a short form of doing business with your customers because, after all, you end up with an even better website.
Out-strategize Your Opponents
Being the first website to appear when a customer Googles a search term is one of the most valuable things a business can achieve because remember that no matter how good your products or services are if you’re not the first search result in Google, you’re not the one the customer is calling for business. To achieve this, you have to fortify your search engine optimization efforts and make sure to have patience because climbing through the Google search result to reach the to certainly takes time. Just make sure that you regularly update your website, and that you put stuff out there like daily posts on your site and social media channels. This would make your business appear to Google as being very relevant. Working on your search engine optimization should not stop, especially not this time; consider that your competitors might have stopped, and this is the perfect time for you to get ahead of them.
Help Make A Bad Situation A Little Better
As the number of COVID-19 cases continues to rise, many people are struggling to deal with the changes they have to make, and also having difficulties with managing their resources, this poses a unique opportunity for you to offer support for your customers, you can give them exclusive deals that offer discounts, free service or products, this would stimulate the flow of your business’ revenue.
Prepare To Maneuver Your Business
In unexpected times like this pandemic we are experiencing, your business should be prepared in cases that you need to veer to a different direction suddenly, all to stay in business, this might not be part of your business’ ethos to change the way you do business, but remember, no one wanted these kinds of things to happen, and pivoting is a perfect way to keeping your business stay afloat.
The last thing you would want to do is panic in situations like this; you have more resources than you might think, do not be drawn by how people panicked during these past few weeks. Instead of letting your knee-jerk reactions drive your business, you should take time to slow down and make sure that you are carefully planning every one of the moves you make because you never want to make a panic move.