TikTok’s In-App Shopping Feature Begins Rolling Out in the US
In-app shopping is coming to TikTok in the US! The company has begun testing its TikTok Shop feature, which allows users to purchase items directly inside the app. This is a big move for TikTok, which has been focusing on e-commerce for a while now.
This feature is currently being tested in the US, but it will eventually be available to businesses worldwide. TikTok spokesperson Laura Perez confirmed that the new feature is being tested in the US but didn’t provide additional details.
This is a big step forward for TikTok and its e-commerce ambitions. The company has been working on this for a while, and it’s finally starting to pay off. With in-app shopping, TikTok will be able to tap into a whole new revenue stream.
There are also rumors circling around live shopping, such as WhatNot. This app allows users to buy and sell items in real time. Even though there is no indication of when this feature will be available in the US, it is something worth keeping a close watch on.
A ‘live shopping’ feature on TikTok would be fairly easy to implement, as seen with the WhatNot app. Users can buy and sell items in real-time within WhatNot. Consequently, it would be highly beneficial for TikTok to have a feature like this because it would bring in more revenue.
For now, US users can enjoy TikTok Shop, which is a great way to find new products and brands. With this feature, TikTok is cementing itself as a go-to destination for shopping and discovery.