Cher Melts Hearts with New Venture: Cherlato, a Gelato Company

Cher Melts Hearts with New Venture - Cherlato, a Gelato Company

Legendary musician Cher has announced her latest venture, and it’s not what you might expect from the 77-year-old icon. Over the weekend, Cher took to Instagram to share the sweet news with her fans: she’s launching a gelato company.

The announcement, which was a delightful surprise to many, was made via a video post on her Instagram account. “Yep, this is real … I’m launching my gelato … Watch out LA! All started five years ago, and now it’s finally HAPPENING. More to come,” Cher wrote in the caption.

The video gave fans a sneak peek of what’s to come, featuring a vibrant ice cream truck adorned with the logo “Cherlato,” presumably the name of the brand. The truck also showcased images of Cher enjoying a generous scoop of gelato, all set to the tune of her hit song “Believe.”

While Cher didn’t reveal any additional details about the venture, fans were quick to speculate on potential gelato flavors in the comments. Suggestions ranged from song-inspired flavors like “Ginseng, Tramps, and Thieves,” “If I Could Turn Back Lime,” and “Dark Chocolate Lady” to playful puns like “I Got Ube Babe” and “Believe in Life After Rum.”

Despite her successful ventures in clothing, perfume, film, television, and music, this marks Cher’s first foray into the food industry. Given her track record of success and the excitement already generated by the announcement, it’s safe to say that Cherlato is likely to be a hit. After all, it’s Cher, and she’s got us believing in life after love and now, in life with more gelato. is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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