Netflix, the popular streaming platform, has extended its password-sharing crackdown to the US, UK, and Australia, marking a significant shift in its subscription policy. This move follows the company’s recent announcement that it will be sending out emails to users found sharing their Netflix password outside of their household.
The email from Netflix reminds members that subscriptions are intended solely for the user and those they live with. It also encourages users to change their password if they suspect someone else has access to their account. The company’s new policy aims to curb the unauthorized sharing of accounts, which has been a long-standing issue for the platform.
However, Netflix is offering two options for those who wish to share an account. The first option allows a user to transfer access to another person, who will then be responsible for the monthly membership fee. The second option involves paying an additional $7.99 a month (£4.99 a month in the UK and $7.99 a month in Australia) to add a friend to your account. This additional cost is nearly equivalent to a basic Netflix plan. If users want to add more people, they will have to pay an extra $8 for each individual, which could quickly become costly.
The additional member feature comes with certain stipulations. The added user will have their own password and profile, but the original account owner will bear the cost. Furthermore, extra members must reside in the same country as the account owner and cannot create additional profiles.
This policy expansion mirrors Netflix’s approach in other countries. For instance, Spanish users are required to pay €5.99 to add a friend to their account. Netflix had previously stated that US enforcement of the password rules would commence by June 30, but it seems the company has decided to implement these changes ahead of schedule.
The password crackdown is also affecting other countries, including Hong Kong, Israel, Singapore, and the Philippines. Residents of these countries will soon start receiving emails about the new policy, and the option to add extra members will be available in their respective currencies.
While this policy change may not be welcomed by all users, there are alternatives. Max, formerly known as HBO Max, allows password sharing, albeit reluctantly. Alternatively, users could potentially use a VPN to bypass Netflix’s rules, although this is not officially condoned.
As the streaming landscape continues to evolve, it remains to be seen how these changes will impact Netflix’s user base and whether other platforms will follow suit. For now, it’s clear that Netflix is taking a firm stance on password sharing, signaling a new era of streaming in the US, UK, and beyond.
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