Used car leasing platform Fair announced a pilot program that enables customers to select a Certified Pre-Owned (CPO) Honda vehicle from a participating dealer, order and sign for it digitally, and then leverages flexible lease options to drive that vehicle with a lease term of their choice.
Fair’s new six-month pilot program with American Honda Motor Co., Inc. marks the first time the platform is making CPO vehicles available to customers, including the ability to access Fair-eligible vehicles directly from the digital platform of an individual automaker. Launching at six Honda dealerships in Southern California, customers who participate in the Fair program can select their vehicle directly through the Honda Certified Pre-Owned vehicle website (HondaCertified.com). Once selected, customers can lease their Honda CPO vehicle through Fair on either a month-to-month basis or for a longer-term lease with a lower monthly payment.
Fair enables customers to participate in the new program with American Honda to complete their transaction entirely on the Fair app – with no negotiation, loan, or physical paperwork. Once approved, the customer simply signs the vehicle lease contract with their finger, picks up their CPO vehicle at a specified Honda dealership (or has it delivered for free), and drives their vehicle for the length of their selected lease term. All Fair vehicles come with routine maintenance, roadside assistance, and a limited warranty that lasts as long as they keep the car.
“Launching this new pilot program is an exciting expansion for Fair with the addition of Honda Certified Pre-Owned vehicles, known for their standard of quality and reliability, as an option for our customers,” said Brad Stewart, Fair CEO. “This new program also provides a seamless channel between one of the world’s great automakers and a discerning, yet loyal base of young customers and first-time customers, who are looking for access to a vehicle the same way they access the other services in their life: available on demand, and for the amount of time they want or need that vehicle.”
Through this pilot program, American Honda will assess consumer interest in leasing high-quality Certified Pre-Owned vehicles on flexible terms and bundled with warranty and maintenance protection.
