Microsoft is releasing a new app called Microsoft Designer that will use AI to help you create graphics. This is part of a larger trend of bringing advanced design capabilities to the masses. Microsoft has been working with research lab OpenAI to make sure that the AI doesn’t produce inappropriate results.
Microsoft is investing heavily in DALL-E 2, OpenAI’s AI-powered system that creates images from text, by bringing it to first-party apps and services. Microsoft announced this week at its Ignite conference that it will integrate DALL-E 2 with the new Microsoft Designer app and Image Creator tool in Bing and Microsoft Edge.
Microsoft’s app will be able to create images based on text descriptions. This could change the game for graphic design. Microsoft is trying to make sure that its AI doesn’t produce inappropriate results, but only time will tell if it succeeds.
Microsoft announced Designer as part of a larger product unveiling that also includes an update to its PowerPoint presentation software and a new app for creating professional-looking videos. The company is betting that the new features will appeal to what it calls the “creative class” of users who want to do more than just type words or enter data into spreadsheets.
The release of Designer comes as Microsoft is facing renewed competition from rivals like Google and Apple in the market for so-called “creative” software. Earlier this year, Google released a new version of its G Suite productivity software that includes features designed to appeal to users who create content such as presentations, graphics, and videos. And Apple unveiled its own updates to its iWork suite of productivity apps at its annual developers’ conference in June.
Microsoft is hoping that its new app will help it stand out in the crowded market for creative software. The new app will compete with existing programs like Canva and Adobe Express.
The creator economy is booming. As more and more people are making a living off of their creative content, the demand for easy-to-use graphic design tools is skyrocketing. Microsoft’s new app could be just what the doctor ordered for amateur designers who want to up their game.
There are now more than 46 million claims to be creators on YouTube (might be more by the time you read this) in the United States alone, and that number is only going to grow as we move towards a more digital world. With Microsoft Designer, the company is hoping to tap into this growing market.
Microsoft isn’t the only one who sees the potential in AI-powered graphic design. Adobe, the maker of Photoshop and other creative software, has been working on its own AI-powered design tools. And start-ups like Prisma and DeepArt have also been exploring the possibilities of using AI to create art.
The market for AI-powered graphic design is still in its early days, but it’s clear that Microsoft is betting that it’s going to be a big one. We’ll have to wait and see if the company’s bet pays off.
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