Customer Still Has To Be King Despite COVID-19
As the world has been massively slowed down by the paralytic COVID-19, it suddenly seemed like we have changed our way of doing business. Or have we? Even though the world is upside down with the COVID-19 turmoil. The rules for creating a successful business never changes. You should put the customer first. Just like the old saying goes, the customer is king. Yes, they still are, despite COVID-19.
What You Should Do To Cope-Up With COVID-19
It doesn’t matter which industry you are in. The rule of getting ahead of your competitors has always been whoever having the most out-of-the-box idea wins. This means finding outlandish ways of serving your customers even without them seeing how it would be possible.
Amazon, for example, is hiring a hundred thousand more seasonal employees to help them fulfill their shipping demands as they are, as ever, sky-high. Amazon, putting customers first, is investing over a third of a billion dollars globally to their logistics efforts, and keep up with the demand. Getting their customer’s package delivered to their doorstep is as vital as it has ever been.
All of Amazon’s effort is, for sure, done for only one reason. To keep in touch with their customers in these difficult times. No matter how hard are the challenges the company is facing. This would resound in the minds of their customers that they were there during the hardest times for business. And of course, in the grand scheme of things, it’s just providing excellent service to the community.
Not Making It Seem Like You’re Taking Advantage Of A Bad Situation
It would come naturally as you are still operating as a business during a world crisis that you seem like taking advantage of a bad situation. It is undoubtedly a good idea to think about out-of-the-box ideas in helping and keeping in touch with your customers. Your business could certainly provide free promotional products if it can afford to do so. Also, if you are a business that offers services, you might want to offer your loyal customers access to free service for the next couple of months. Your customers would find this very useful and helpful in these times where the world is in the financial hurdle, and so are the people.
Internet businesses can certainly publish free helpful resource content that their customers can find value on. It is undoubtedly a given fact that a lot of people wouldn’t spend money on a lot of things. And other people would have their needs and focus shifted drastically. Your business must be able to cope with these changes, whatever it takes.
This phenomenon would make us rethink some of our old ways of doing business. Not only that, but it would also change the way we interact with society and our community. And ultimately, how we live our daily lives. But in terms of doing business. Putting your customers as the centerpiece would help your business keep on getting better. Your business would undoubtedly come out of this crisis, having a better, more customer-focused foundation than it used to, before the crisis.
Let Your Customers Know That You’re There No Matter What
It is not unusual for companies to post some kind of letter on their website addressed to their customers, expressing their commitment even during these difficult times. They are assuring their customers that they have the experience, capability, and resources to keep on delivering them the service they need. This sort of customer relations move, some kind of helps their customers realize how connected their relationship is, that even during a crisis, it doesn’t stop.
Salesforce, for example, released a letter to tell their customers that despite the situation, they have deployed a 50,000-person team that would remain functioning that would concentrate solely on the success of their customers. They also go on to say that even if the industry they’re in is not exactly conventional, they are ready to tackle situations like the COVID-19 pandemic.
Seeing what larger companies are doing, this certainly helps us realize why they are where they are today. It’s because they went and put customers first, and apparently, they still do. So even when times like the COVID-19 pandemic comes to an end, their customers still recognize them, and most likely continue doing business with them.
Founder, Editor-In-Chief // A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, ICANN, and Raytheon. A mentor at Loyola Marymount University (LMU) Entrepreneur School, Dr. David Choi. And advises a dozen local LA startups building amazing tech in various industries; and invested in some. // Let's Connect: john@lastartups.com
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