Simon Sinek Launches ‘Book Club With Simon’

Simon Sinek Launches 'Book Club With Simon'

For those of you that haven’t heard of Simon Sinek, he is a British-born American author and motivational speaker. In 2009 Simon started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 49 million who’ve watched his TED Talk based on Start with Why – the third most popular TED video of all time.


He has written three best-selling books: Start With Why: How Great Leaders Inspire Everyone to Take Action; New York Times and Wall Street Journal bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; and his latest book, just launched October 2019, The Infinite Game. His latest book distinguishes between two different types of mindsets: finite and infinite. My favorite quote …

“The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders.”

In Simon Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take Action, he explores the power of simply asking why. The word goes a long way. The best companies understand why.

Simon recently launched his Book Club with Simon Live on YouTube. Here are steps on how you can get started …

Step 1: Start your own book club. Find at least one other person and read Start With Why together. Be it with friends or colleagues, the goal is that we are doing something together.

Step 2: Send your book club’s questions for each of the six parts of the book to Include the name of your book club and the names of its members.

Step 3: Tune in to on the following dates where Simon will answer questions live. If you can’t make it live, worry not, we will keep the videos posted on YouTube.

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