Growth Hacks

For the uninitiated, the term ‘Omnichannel Commerce’ may sound very daunting. Some might even think that it’s one of those fancified words that only complicates simple concepts. In reality, however, it’s a very straightforward term that refers to a sales approach that uses multiple streams to create a unique and comprehensive customer experience. Every business should consider giving this concept a try as it can be an excellent way to...

The advent of the Internet brought forth email as one of the world's established communication channels. It has remained relevant for two decades. Finding its use in workplaces, businesses, and even in personal communication. Despite this, there is a clamor among marketers that it might be a dying medium. It served well as a marketing tool. Though the advent of other marketing strategies like PPC and SEO overshadowed it.  This...

Some people believe that luxury products sell themselves. The brand recall will already attract customers, new and old. But this is only partially true as brand reputation can only get you going so far. With the stiff competition in the luxury segment of every industry, a brand can’t just sit pretty and wait for customers to find their way to them. Effective steps should be taken. Fortunately, there are tons...

There has been a major shift to e-commerce in recent months but what does it hold for the retail industry? In 2019, statistics show that about 1.9 billion people have used the internet to shop or buy a particular good. This number has been steadily growing since the previous years, showing that there’s a growing appeal to e-commerce. A huge shift to online shopping happened in 2020, however. With the...

Choosing an SEO agency for your business is not just important, it’s critical. It could be the one thing that takes your business website from getting zero monthly views to thousands of clicks per day. In case you don’t know, SEO stands for Search Engine Optimization. This is how you get your website to rank on major search engines like Google. The goal is to get your website on the...

Gratitude is always a great thing to show, especially if you’re a small business owner that has been seeing a great response from your target market. Here are some ways to show your customers that you’re thankful and that you care about them. Oprah Winfrey once said, “Be thankful for what you have; you’ll end up having more.” This embodies the concept of giving to the universe what you want...

Instagram Reels is a brand new way to create fun and engaging video content. In the latest on ‘things, no one asked for but are here anyway’ is Instagram Reels. This is the freshest feature of Instagram, poised to compete with TikTok in entertaining and engaging audiences through short clips. It’s Facebook’s second attempt at trying to beat TikTok at its game after it shut down the Lasso app last...

Link building is one of the best ways of boosting your website SEO. Here are some of the best (and legit) ways of building those links. If you’re running your own website, sooner or later you’d have been told (or you’d have read about) the importance of link-building. This is a crucial way of reaching more people with your website. It’s actually all about SEO, which as a website runner...

Facebook advertisers could be in for a rocky future with the new changes about to come out with Apple’s iOS 14 requirements for app advertisers. For those who have not yet heard, Apple iOS 14 will require mobile apps to get permission to track consumers across apps and websites owned by other companies. This appears by default prior to downloading any app. Now, I'm all for transparency and allowing consumers...

The jobs that marketers do nowadays can seem very different from what the marketers of earlier generations did. In fact, if you studied marketing in school more than a decade ago then you would be sorely stressed to find out how inadequate that training was in light of today’s marketing landscape. You just need to know so much more. So if you’re a marketing professional today, you better make sure...

The best sales professionals know that selling isn’t the end goal! Instead, the heart of selling is providing other humans with assistance in solving their problems, big or small. Keep it in mind and you’re likely to sell more of your products and services because you’re treating every customer interaction with empathy, particularly in providing solutions for their problems.   Here are more ways of increasing your sales without appearing like...

There’s no such thing actually becoming the best salesperson you can be. No matter how you become in selling your products and services, you can always find ways to improve and become better. Even if you regularly beat your company quotas, you can challenge yourself with your own set of quotas meant to motivate you to do better.  So how can you improve your sales technique? Even becoming a good...

One of the more obvious goals of having a website is to attract as many people as you can to visit it. After all, how can you promote your brand, products, and services if there’s nowhere, Ma to hear your message? Websites aren’t like the baseball diamond in Field of Dreams. Just because you build a website, it doesn’t mean that the visitors will come. For entrepreneurs and marketers who...

Keep in mind that increasing the sales of your products isn’t just about increasing your profits although we can agree that it’s the bottom line, pun intended. The increase in sales figures means the opportunity to achieve your business growth goals, to retain your existing customers and get new ones, and become a trusted brand in the marketplace, among others.  With this in mind, you’re likely becoming frustrated because your...

Affiliate links are some of the most attractive ways to make money online if you’re a content creator. Not only will it let you create a passive income stream but it will also help you come up with new ideas of what to put out. The related topics about the products that are available for affiliate marketing can definitely give you ideas on how to promote the item in a...

Ever since social media has gotten attention, and the number of people that started using it grew exponentially, it began to be seen not only as a tool for people to socialize and communicate, it also became a news outlet and classified ads, and for businesses at least a very comprehensive tool that they could take advantage to connect to their customers that are already using the platform which makes...

The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As of this writing, the number of cases still doesn't show signs of decline, but just like every pandemic we humans have faced, we have gotten through, so there's a light at the end of the tunnel. During these kinds of...

As the world has been massively slowed down by the paralytic COVID-19, it suddenly seemed like we have changed our way of doing business. Or have we? Even though the world is upside down with the COVID-19 turmoil. The rules for creating a successful business never changes. You should put the customer first. Just like the old saying goes, the customer is king. Yes, they still are, despite COVID-19. What...

Social media is a key part of a successful Inbound Marketing strategy. Having accounted for your business provides you with a great number of benefits besides just being caught up with today’s pandemic. Don’t make the mistake of dismissing or misusing social media! You will find that it’s among the most powerful tools of becoming the dominant player in your niche, perhaps even your industry.   The social media demographics...

Social media evolved a lot these past years. It started as a means of sharing photos of family and friends. But now, it’s also one of the most important parts of business marketing strategies. This is understandable since about 74% of consumers use social media to make their buying decisions. The shift isn’t limited to B2C organizations since their B2B counterparts benefit from this as well. Here are some trends...