Growth Hacks

The jobs that marketers do nowadays can seem very different from what the marketers of earlier generations did. In fact, if you studied marketing in school more than a decade ago then you would be sorely stressed to find out how inadequate that training was in light of today’s marketing landscape. You just need to know so much more. So if you’re a marketing professional today, you better make sure...

The best sales professionals know that selling isn’t the end goal! Instead, the heart of selling is providing other humans with assistance in solving their problems, big or small. Keep it in mind and you’re likely to sell more of your products and services because you’re treating every customer interaction with empathy, particularly in providing solutions for their problems.   Here are more ways of increasing your sales without appearing like...

There’s no such thing actually becoming the best salesperson you can be. No matter how you become in selling your products and services, you can always find ways to improve and become better. Even if you regularly beat your company quotas, you can challenge yourself with your own set of quotas meant to motivate you to do better.  So how can you improve your sales technique? Even becoming a good...

One of the more obvious goals of having a website is to attract as many people as you can to visit it. After all, how can you promote your brand, products, and services if there’s nowhere, Ma to hear your message? Websites aren’t like the baseball diamond in Field of Dreams. Just because you build a website, it doesn’t mean that the visitors will come. For entrepreneurs and marketers who...

Keep in mind that increasing the sales of your products isn’t just about increasing your profits although we can agree that it’s the bottom line, pun intended. The increase in sales figures means the opportunity to achieve your business growth goals, to retain your existing customers and get new ones, and become a trusted brand in the marketplace, among others.  With this in mind, you’re likely becoming frustrated because your...

Affiliate links are some of the most attractive ways to make money online if you’re a content creator. Not only will it let you create a passive income stream but it will also help you come up with new ideas of what to put out. The related topics about the products that are available for affiliate marketing can definitely give you ideas on how to promote the item in a...

Ever since social media has gotten attention, and the number of people that started using it grew exponentially, it began to be seen not only as a tool for people to socialize and communicate, it also became a news outlet and classified ads, and for businesses at least a very comprehensive tool that they could take advantage to connect to their customers that are already using the platform which makes...

The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As of this writing, the number of cases still doesn't show signs of decline, but just like every pandemic we humans have faced, we have gotten through, so there's a light at the end of the tunnel. During these kinds of...

As the world has been massively slowed down by the paralytic COVID-19, it suddenly seemed like we have changed our way of doing business. Or have we? Even though the world is upside down with the COVID-19 turmoil. The rules for creating a successful business never changes. You should put the customer first. Just like the old saying goes, the customer is king. Yes, they still are, despite COVID-19. What...

Social media is a key part of a successful Inbound Marketing strategy. Having accounted for your business provides you with a great number of benefits besides just being caught up with today’s pandemic. Don’t make the mistake of dismissing or misusing social media! You will find that it’s among the most powerful tools of becoming the dominant player in your niche, perhaps even your industry.   The social media demographics...

Social media evolved a lot these past years. It started as a means of sharing photos of family and friends. But now, it’s also one of the most important parts of business marketing strategies. This is understandable since about 74% of consumers use social media to make their buying decisions. The shift isn’t limited to B2C organizations since their B2B counterparts benefit from this as well. Here are some trends...

How do you value the metrics you obtain? Here’s a way to make sense of all these impressions, clicks, and conversions. The nice thing about online marketing and advertising is that you can get hard data regarding the success of your marketing strategy. You know if it’s working or not. It’s not like a radio or TV ad. With these advertisements, you don’t really know how many people saw or...

Social media can be a useful platform for small business advertising and marketing. But that’s only true if you know what you’re doing. One of the oldest truisms in advertising is that you go where your customers are. In the old days, that means advertising on TV and radio. Today, that means going online. More specifically, it means advertising using social media. That’s because that’s where the people are, at...

YouTube.com Yes, you can buy YouTube subscribers to inflate your numbers. But that’s bad in so many ways. Still, you can increase these numbers with these simple steps. If you post videos on YouTube, it feels so much better when you get a lot of subscribers. It’s a validation of all your efforts, and truth be told it’s great to boast about it. Why Do You...

Are you in business for the long haul? Then you need to build up a strong brand, and here’s how you do it. Sometimes when you hear brand names, there’s instant recognition. You hear powerful brands like Nike, Starbucks, Google, Amazon, Ford, Rolex, Apple, and Honda, and you recognize what they’re all about. You know what they sell, and how good they are. A well-defined and executed brand strategy affects all...

You are what you give away. In the business world, this means that your brand can be defined by your swag — so you better think about your promo items. Have you ever watched awards shows and how celebrities talk about the “swag they receive? You find beauty items and luxury products, which then helps to define the brands. These cases illustrate a rather important point in marketing—your promotional items...

When you start your own company, better make sure that you’ve also planned out what you’re going to do to build your brand strategy. The goal of brand building is to generate awareness of your brand through social media or other means. You want people to have heard of your brand and to know what your brand is all about. You don’t want then to say “What’s that?” whenever they...

You need to plan carefully if you want to use social media to meaningfully connect with your niche audience. Here’s how you do it. Social media can be a useful tool in boosting your niche business. That’s especially true if you do it right. However, you need careful planning to succeed. You can’t just go half-cocked and think you can just do things on the fly. That’s the road to...

YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet, watch hundreds of millions of hours on YouTube and generate billions of views. How can you make sure your YouTube channel marketing videos are doing their job? Here’s how to use key metrics to track your YouTube video performance. At this point in time, just about everyone knows about YouTube. There’s no need to trot out...

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days....