2018 Internet Trends Report From Mary Meeker of Kleiner Perkins
Every year Mary Meeker of VC firm Kleiner Perkins Caufield & Byers partner release a report on the internet trends, sharing everything from innovations, commerce, workforce, to enterprise software and international competition. Well, it’s that time of the year again when Mary Meeker released her new 294 slides 2018 trends report covering trends in Internet Usages, Innovation + Competition, E-Commerce, Advertising, Consumer Spending, Work, Immigration matters to tech company competition in China. Here’s a look at the most highly anticipated slide deck in Silicon Valley, Silicon Beach, and beyond.
Key Takeaways
- Internet Usage
- Daily Hours Spent with Digital Media per Adult User is on the rise to a whopping 5.9 hours per day in 2017, up from 5.6 hours the year before
- Innovation + Competition
- Continue push for product quality and usefulness on devices, access, simplicity, payments, local, messaging, video, voice, and personalization
- Continue push for better, faster, and cheaper devices
- Fortnite Battle Royale is the most watched game on Twitch
- Google Machine Learning Word Accuracy is up to 95% …impressive!
- Voice-controlled products like Amazon Echo and Google Home are taking off
- A big push for a better experience for consumers through ‘personalization’
- E-Commerce
- E-commerce sales grew 16 percent in the U.S. in 2017, up from 14 percent in 2016
- Tech companies are becoming a larger part of U.S. business; accounted for 25% of U.S. market capitalization
- Mobile payments are becoming easier to complete
- Subscription service continued to climb driven by access, selection, price, experience, and personalization; services like Netflix, Amazon, Spotify, Dropbox, Stitch Fix, LegalZoom, etc.
- People are spending more on health care, seeking more on value; demand modern retail experience, digital engagements, on-demand access, transparent pricing, and simple payments.
- Workforce
- Expect technology to also disrupt the way we work = more job automation
- Unemployment at 3.9%, well below 5.8% seventy-year average, stronger in Urban areas where 86% of Americans live
- People demand more ‘flexible’ schedule
- Freelance workforce = 3x faster growth vs. the total workforce
- On-Demand Jobs are rising, filling needs for workers who want ‘extra income’ and control their own schedule
- Data Gathering + Optimization
- Internet companies are making consumer privacy tools more accessible
- More consumers are taking action to address ‘data privacy’ concerns, enabling them to be able to easily delete their own data, disable cookies, and ability to adjust privacy settings on mobile devices
- China
- Enterprise Software
- Most useful Enterprise software to date:
- Slack for communication organizing information by channel, resulting in a 32% decline in Email usage; 24% reduction in Employee Onboarding time; and 23% decline in meetings (woot!)
- Dropbox for file management and organizing data by file/version, resulting in a 6x rise in employees on Multi-Department Teams; and 31% decline in IT time spent supporting collaboration
- Zoom for visual communication, resulting in an 85% collaboration improvement, 71% productivity improvements, and a 58% reduction in meeting times
- Intercom for customer support, resulting in an 82% rise in conversion for customer chatting, and a 36% rise in conversion for customers assisted by ‘Operator’ chatbot
- Most useful Enterprise software to date:
- USA Inc. + Immigration
- More than half of the highly valued technology companies in the U.S. are founded by 1st and/or 2nd generation immigrants
Check out these 9 biggest tech trends at this moment.
