Showcasing your products through film requires good video editing software. This enables you to make professional promos on various platforms, such as Facebook, Instagram, and YouTube. As long as you can show your products’ good angles, you can post them on websites that allow you to share brand videos.

The good news is that there is a lot of free video editing software in the market. These are easy to use while ensuring that your produced videos will stand out from your competition. After all, good product videos make content marketing more engaging compared to photos.

With videos, your potential customers are less likely to hesitate to buy your products. According to various sources, product videos for eCommerce businesses can result in higher conversion rates. Statistics don’t lie since the increase can be as high as 144%.

Are you unsure which video editing software to use? If so, below are some of the best free ones in the market. These programs have affordable paid versions, giving more functionalities to expand your video editing efforts.

Take note, entrepreneurs will have a specific set of needs. That’s why each listed tool has its useful features. Read on and find out more today.

Best Free Video Editing Software

A lot of desktop-based video editing software caters to businesses that want to make promotional product videos. Their biggest advantage over mobile video editing apps is the number of features. After all, the former will almost always have more useful features than the latter.

Editing promotional videos on a budget, you’re likely to stick with free video editing software. It’s especially important when editing long-form content fit for YouTube as well as other platforms. Here are some of the software you should watch out for:

1. OpenShot

This is the best video editor for beginners due to its simplicity. Its user interface is easy to understand, making it a great program without the need for a steep learning curve. It has complex tools that expand its editing capabilities.

But the intuitive interface of this program, as well as its minimalistic design, makes it the perfect tool for simple edits. It’s efficient for businesses when you want to do the following activities:

Clip resizing
Scaling
Trimming
Snapping
Rotation

OpenShot has a lot of useful features that will make your videos look stylish and professional. It allows you to customize their title card templates while giving unlimited layers, perfect for watermarks, audio tracks, and background videos. With its drag-and-drop functionality, you can easily add video, audio, and image files.

This program also offers various digital effects. You can alter the brightness, gamma, hue, and greyscale. It also has chrome key compositing if you want green-screen effects.

2. VSDC Free Video Editor

VSDC’s desktop video editing software has a free and paid version. The former has limited features, but it comes with a full video editing suite. This includes the mask tool as well as the chroma key feature, making it possible for green-screen video effects.

As for its full version, you’ll receive an expanded set of tools. This includes post-production effects, video stabilization, 3D diagram templates, and slideshow presentation capabilities. It will also allow you to publish your videos on your social media platforms.

Regardless of the version, VSDC’s video editor helps you make professional videos with its color-correction tools and a full set of transitional effects. Its image filters are easy to use since it’s similar to the ones used on Instagram. To maintain the highest video quality without increasing file size, this video editor has HEVC/H.265, an advanced video-compression standard.

3. Movie Maker 10

Windows packs a convenient video editing software if you’re looking for the basics. For short video clips, Movie Maker 10 is great since it can make fast edits. That way, you can make them ready without delay.

This video editing software has a free version, which includes both video and picture editing tools. It also has the means of adding captions to your videos. The best part is that you can customize the fonts and colors.

Movie Maker 10 also has an auto-preview tool for its edits and effects. Its auto-movie options can help you make customizable cuts for your videos. To easily add music, titles, and credits, you can access its Animation tab.

4. Lightworks

Lightworks has an intuitive interface, making it easy for you to use. It also has a vast collection of detailed video tutorials. With that, this video editing software is one of the most accessible ones for Linux-powered desktop computers. It also has a library of original stock videos and music clips, licensed as long as you use it on videos you edit with the program.

Lightworks gives your marketing videos a more polished look due to its other features. It has simple trim functions that allow you to edit videos quickly and precisely. Its speed optimization feature allows you to continue editing even while you import new content.

If you want to sync clips from different cameras, Lightworks has Multicam editing features. For a group project, you can control the people with full editing access using its real-time team project sharing functions. The best part is that it can support a wide array of different video formats.

5. Shotcut

This video editor is open-source and supports multiple platforms. It has a vast library of tutorial videos that help aspiring video editors start making professional videos. It offers a wider range of support since it can process videos regardless of whether they’re FFmpeg, 4K, ProRes, and DNxHD.

If you’re using Windows for Shotcut, note that its original platform is Linux. That means you might find the interface quirky. Regardless, you’ll find that it remains to be a top-notch editor, especially once you go past the slightly different interface.

Shotcut has a lot of audio editing features, making it a good choice if you’re an audiophile. Its fine-tuning audio tools allow you to adjust bass and treble, as well as make bandpass filters, add dynamic compression, adjust gain, and more. This video editor also has a native timeline editing feature, allowing you to import video files into the project file instead of using a media library.

If you want to match resolutions and frame rates for your projects, Shotcut is more than capable. After all, it has a multi-format timeline feature. With its advanced audio filters, you can do a lot of things to make your videos sound clearer and more pleasant.

6. Blender

Like most free tools, Blender is open-source. It’s a 3D creation suite packed with features that help you model and render 3D animations. It’s a collective creation of a large number of developers across the globe.

With this huge user community, Blender gets a lot of tools. Its design might be for 3D animation, but it has a functional video editor. The best part is that the features of this software are more than enough to fit your needs.

You can use it to make more complex edits for your videos, such as video masking. With this, Blender is a flexible editor that both beginner and advanced users can use. It’s an excellent option if you’re looking to make more complex projects that use 3D animations.

As for specific features, Blender has a path-tracer engine. It’s used to make a realistic render of animated objects. Couple that with its advanced rendering processes, you can save and export your project faster.

7. HitFilm Express

Are you inexperienced with video editing? If so, HitFilm Express might have this advanced feeling at the beginning. After all, it’s one of the video editing software used to make Hollywood-style films.

But if you’re willing to learn, it’s worth your time. It’s one of the best video editors available, with all-in-one capabilities that allow you to do more. The only price you need to pay is to post a social media status update when downloading it.

HitFilm also has animation tools, allowing you to make and edit audio and video transitions. It’s possible even if you don’t make composite shots. That will enable you to save more time when you edit your videos.

8. DaVinci Resolve 16

This program is a conglomeration of other video editing software. You can do professional 8K editing, color correction, visual effects, and post-production. That’s why a lot of professional films, TV shows, and commercial editors use this production tool.

DaVinci enables you to edit, regardless of whether you’re online or offline. It has a high-performing playback engine, which saves you more time when you edit and trim your video. It applies even if you’re using file formats like H.264 and RAW, which are processor-intensive.

Some users might find DaVinci Resolve’s features too extensive and complex. But you can always opt to get its free version instead. Either way, it’s a good choice of software if you want to make more advanced videos.

9. VideoPad

This software is a great starting point if you’re beginning to familiarize yourself with video editors. It has a simple interface, but don’t let it deceive you. After all, VideoPad has a lot of professional features such as multiple displays that make your editing faster.

It also has unlimited overlay audio tracks, which gives you more control over your video sound mixing. It does so without adding more complexities of most professional video editing software. With that, VideoPad doesn’t have a lot of advanced features, compared to some of the free video editors listed here.

But the free download is already worth your time due to its other features. You have the option of adding light effects, fine-tuning colors and overlaying text and images. Its double built-in screen makes editing easy and intuitive since one is for viewing selected clips while the other is for viewing the entire sequence.

10. iMovie

If you’re an Apple user, know that iMovie comes bundled with your Mac OS. It’s a simple program, like most of the native Apple apps. It uses a drag-and-drop interface that allows you to move files between your drive and workstation.

Using iMovie is an easier method of building powerful marketing videos. If you’re trying to boost your YouTube marketing campaign, this program is one of the simplest editors you can use. The best part is that the program saves the videos on the Apple cloud.

With this, you can work on your video project whether you’re using a Mac, an iPad, or an iPhone. It’s also receiving constant updates from Apple. That means you can always expect improvements and new features to come out from time to time.

Final Thoughts

Video editing can become a complicated task if you don’t have the right tools. If you’re unsure where to start, this list can help you pick the easiest and the most extensive editors around. Don’t hesitate and start making good product videos today.

Also, check out these 15 Effective Ways to Grow YouTube Subscribers

John Diep

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Founder, Editor-In-Chief // A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, ICANN, and Raytheon. A mentor at Loyola Marymount University (LMU) Entrepreneur School, Dr. David Choi. And advises a dozen local LA startups building amazing tech in various industries; and invested in some. // Let's Connect: john@lastartups.com