Jinx Launches Premium Online Dog Foods For Modern Pet Parents

Jinx Launches Dog Wellness Brand That Sells Premium Dog Foods Online

Being a good pet parent requires a lot of work. This is particularly true for dog parents as the title comes with a lot of responsibilities and important tasks to ensure their pup’s wellness. Sometimes these tasks can get overwhelming, however, as you might need to wade through hundreds of options just to find the perfect product for your pooch.

While the internet has significantly made things simpler for lots of pet parents, what’s available today will still need you to sort things out yourself. Then there’s also the fact that some brands aren’t reliable or trustworthy at all so you can never let your guard down.

Out of such needs brought Jinx to life. This new pet wellness company offers premium dog food that is made for the modern dog. It promises balanced nutrition and powerhouse ingredients without the bad stuff that you’d want to avoid if you want your pup to eat only the best.


How do they intend to do this? They have a resident nutritionist on board, so you can be guaranteed that their offerings meet the nutritional needs of different kinds of dogs. This can also ensure that their premium products are cut above the rest.

Created by three former Casper execs, Jinx also aims to streamline the process of shopping for your dog’s necessities. Instead of having to look at different brands, their goal is to cover all of the categories to meet the modern dog’s needs. They draw their inspiration from personal experience as they have all cared for picky eaters and have all looked for a brand that is more relatable for the millennial market. Ending up with nothing, they now wish to fill the gap.

While Jinx’s initial offerings are currently focused on nourishment, they also plan to add more products in the future that are designed to meet the different ‘lifestyle attributes’ of dog parents.

Founder, Editor-In-Chief // A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, ICANN, and Raytheon. A mentor at Loyola Marymount University (LMU) Entrepreneur School, Dr. David Choi. And advises a dozen local LA startups building amazing tech in various industries; and invested in some. // Let's Connect: john@lastartups.com

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