Gratitude is always a great thing to show, especially if you’re a small business owner that has been seeing a great response from your target market. Here are some ways to show your customers that you’re thankful and that you care about them.
Oprah Winfrey once said, “Be thankful for what you have; you’ll end up having more.” This embodies the concept of giving to the universe what you want in return, as sending out positivity and gratitude can pull in more good things.
This belief can truly come in handy for any entrepreneur. By sending out positive vibes and appreciating your achievements, you’ll get good things in exchange. And this is not just about karma. By staying positive and grateful for everything, you can stay motivated which can work wonders on your productivity.
As a business owner, showing your gratitude to your customers is not just a way of attracting positive karma. It’s also a solid business plan. According to studies, repeat customers are worth 10 times as much as their first purchase. This is why taking care of your customers can go a long way.
But how do you show your appreciation to your loyal customers? Here are 10 tips that will help you express your gratitude:
1. Create a loyalty program
Loyalty programs are some of the easiest ways to show your gratitude to your repeat customers and entice them to come back for more. By offering rewards for their repeated purchases, you can further incentivise your customers to stick with you in getting the specific product or service that you offer.
According to a survey, millennials greatly appreciate loyalty programs if they’re rewarded for their purchases. This makes them feel like they’re getting more out of their money.
2. Give out freebies with purchases
Everyone loves freebies so why not give some out to your loyal customers. It doesn’t have to be something major. Samples and some extras can already make do in most occasions. Customers will already feel appreciated this way and will be more likely to make a repeat purchase.
3. Host private events and invite customers
VIP events, parties, and other special occasions are pretty common for many businesses. If you’re planning to host one, you should invite your loyal customers or throw one especially for them. They will surely feel more appreciated and loved by hosting such gatherings and invites are greatly appreciated by lots of folks even if many of them do not attend the actual soirees.
4. Handle customer complaints effectively and efficiently
One of the most effective ways to show your customers that you truly care about their experience with your products and services is through your customer support performance. If you handle complaints really well, they will know that you’re not just in it for the sale. This will help you build a good relationship with your current customers and boost your reputation at the same time.
5. Provide upgrades
Upgrades are also excellent ways to say thank you to your loyal customers. For those who provide services, bumping up your repeat customer to a more expensive package for free will be a good idea. For retailers and restaurants, discounts and freebies will also work. Airlines tend to do this with their frequent flyers so lots of jet-setters tend to stick to the same airlines.
6. Send handwritten notes
In the digital age, handwritten notes and letters tend to add a special and personalized touch to any purchase. It shows that you took the time to look into your customer’s order and they will surely appreciate it. This technique will not cost you money but it will be greatly appreciated by most customers.
7. Host giveaways
Again, freebies are always great ways to say thank you to your customers but aside from adding free stuff in every purchase, you can also take things up a notch by offering something major. Hosting a raffle or giveaway is a good way to do this as it can also effectively engage your target market. Even if you’ll only give out a few major items, with the right promotions and a good set of mechanics, you’ll be able to get a lot of buzz and mileage from your efforts – not only in terms of marketing but also in showing your love to your customers.
8. Feature your loyal customers in social media
Another low cost, high impact way of showing some love to your customers is by featuring them on your social media. The highlight will make them feel seen by your brand so they’ll know that you appreciate their business greatly. As a bonus, you can also boost your credibility at the same time since a positive testimonial will always help put your business in a good light.
9. Keep track of your customers’ preferences using the information you already have in your CRM software
One important goal to achieve if you want your business to last a long while is to build a relationship with your customers. An effective way to do this is by showing them that you know them. You can do this by making a point to show them that you already know their preferences. This can be done through product recommendations or follow-ups. It can effectively show that you care and that you appreciate them as customers.
10. Create a thank you video
Last but not least, you can also create a thank you video that you can send out to your customers and newsletter subscribers. It will effectively express your gratitude and will also help humanize your brand, especially if you and your employees appear in it. It’s a great way to make connections with your customers and can make them want to opt for your products or services again.