Affiliate links are some of the most attractive ways to make money online if you’re a content creator. Not only will it let you create a passive income stream but it will also help you come up with new ideas of what to put out. The related topics about the products that are available for affiliate marketing can definitely give you ideas on how to promote the item in a way that will also benefit your platform.
Interestingly, affiliate marketing is also a lucrative line to get into. According to experts, it makes up for up to 15% of the total revenues generated from digital online media. It’s safe to say that it makes a nice contribution to a lot of content creators’ earnings.
However, while attractive, it’s not the easiest way to make money online for everyone. There are some serious challenges that come with this method, especially with the playing field getting saturated. Everyone wants a piece of the cake which results in spam-like content. It gives affiliate marketing a bad rap and makes it harder for serious content creators to attract an audience.
So what can you do to make sure that your affiliate marketing efforts will not be wasted? We’ve rounded up some of the freshest tricks to promote affiliate links below, so make sure to check them out.
13 of the Latest Tricks in Affiliate Marketing Promotion
1. Use affiliate website review sites as a platform
You might be thinking, why should you promote affiliate links in a place where only other affiliates will visit? The answer is quite ingenious: these places will give you a ready audience for the niche products that other affiliates will find useful.
Since affiliate website review sites attract folks who are looking for good affiliate programs, there’s a chance that the people who visit there will also appreciate useful information about digital marketing, content creation, and related topics. If you have products or services that can help in those areas, then you’ll secure a ready audience in the said review sites. Just include your affiliate links in your reviews and you can already boost your chances of getting clicks and revenues. You might even be able to review the products themselves on such websites, so it’s like hitting two birds with one stone.
The most important thing to remember about this technique, however, is to make sure that your reviews are honest, thorough, and useful. Include the information people need to know about the website, product, or service that you’re reviewing. Mention its pros and cons and discuss how to set it up and use it properly. You should also dole out some tips on how to succeed in using the products you’re reviewing.
2. Promote links through product tutorials
As mentioned above, affiliate products can help you come up with new ideas for content, so why not take advantage of those to further disseminate your links? Product tutorials are always useful, especially if there’s not a lot for the item you’re planning to make one for. By doing this, not only will you be able to put out some new content but you can also get additional revenue from affiliate sales.
Just like with reviews, however, it’s essential to ensure the usefulness of your tutorial. Go in-depth if you can and cover all of the important bases so people will like your content and heed your other suggestions.
3. Don’t be shy to promote to the people you know in real life
Most affiliates don’t really promote such products to the people they know in real life for one reason or another. Some don’t want to seem bothersome to their friends and family while others are just shy to do it.
However, it’s still worth a shot, especially if you have faith in the product you’re endorsing. It wouldn’t hurt to share a few on your personal Facebook, Twitter, or Instagram account if you think the people you know can find the said affiliate products useful.
4. Take advantage of Facebook groups
The beauty of Facebook groups is they gather people who have similar interests. These are pretty much the best audiences for affiliate marketing as you’ll automatically find a market for the related products that you’re endorsing.
However, you have to be careful when doing this because lots of Facebook groups have strict rules and moderators. Check with the community rules first if you’re allowed to share affiliate links or any external link that is for selling any kind of product.
The whole thing sounds tedious but does not skip this step. You can end up getting kicked out and banned from the groups you joined and it can also tarnish your reputation as an affiliate.
5. Go visual
To put your affiliate links front and center on your website, you can add photos and banners that will take your visitors to your affiliate links once they click on them. This will add more advertisements on your site, so you might want to use it sparingly if you already have lots of ads on display.
The best thing about this step is sometimes you don’t really need to work for it. You can ask the affiliate program’s owner if they have images that you can use for such purposes. If you’re lucky, they might already have the collaterals ready for posting. If they don’t match the aesthetics of your website, however, it’s better if you make some so such ads won’t disrupt the look of your website.
6. Use Welcome and Thank You pages
Landing and pop-up pages are always great places to add affiliate links because they’re effective attention-grabbers. They’re the first and last things they’ll probably see on your website so visitors will most likely pay attention to them.
In the case of Thank You pages and pop-ups, some folks will stay on them longer, especially while waiting for their downloads to finish. Because of this, there’s a higher chance for folks to read what’s on their screen and maybe even click on the appealing links in them.
7. Include links on your website’s resources, tools, and directory pages
It’s also a very good idea to utilize the other places on your website that visitors can go to. Doing so will let you maximize the use of your site and avoid wasting page visits.
Your resource, tools, and directory pages are excellent places for affiliate links addition because they contain useful information that lots of people seek. With the use of the best techniques and keywords, these pages will especially target a specific segment of the market. So if you add related products on these pages, there are higher chances of turning a profit.
Note, however, that such pages can be very specific, so do not add irrelevant affiliate products in them. Be very discerning with the items you add here and do not overload it with links. Doing that will put off your visitors and make you lose in the end.
8. Insert affiliate links on old posts
Another genius way to spread affiliate links is by adding some of them to your old posts. This is particularly useful if you have just recently started in affiliate marketing because most of your old posts won’t have links in them yet. It’s also a good way to revive and refresh old posts. It might even lead you to update them which can be another efficient way to put out content.
The charm of this technique is that you don’t have to come up with new content anymore just to promote an affiliate link or two. With a treasure trove of older content sitting out on the World Wide Web, you’ll be getting a solid two for one deal with this technique.
9. Add affiliate links on your freebies
Your freebies don’t have to make you feel like you’re losing money by giving them out without anything in exchange. They’re always great investments to get the name of your brand, product, or services out, so they’re typically worth it.
However, there are ways to get more out of the free stuff you give away. For digital freebies, insert affiliate links nicely. So if, for example, you’re doling out digital items that your followers will find useful, don’t forget to pepper some affiliate links here and there. Doing this can help expand the reach of your links.
10. Promote your affiliate products through YouTube videos or Instagram posts
This is one way to create content with the very affiliate products you’re promoting. On YouTube, lots of folks do roundups of their new favorite things or product recommendations then add their affiliate links in the description boxes or right on the video itself. On Instagram, folks create specific posts highlighting the product.
This method may seem quite labor-intensive but they can be well worth it in the end. Also, if you’re already skilled in photography and videography, this shouldn’t be too challenging for you.
11. Use Pinterest to promote your links
Since Pinterest is also heavily used by many as a bookmarking tool, you can also take advantage of it to promote your affiliate links. You can upload related images and videos on your account and then use the right keywords to make them easier to find. As these posts can be linked to a source website, you won’t have a hard time directing potential customers to your affiliate links using Pinterest.
12. Do something different to catch some attention
Changing things up with your content is a great way to offer something new to your followers and catch some attention. For example, your site only contains positive reviews of various products, it would be nice to do a different take from time to time.
Go ahead and talk about items you didn’t like, too. Do something different every now and then. This will give you more credibility as a content creator and offer variety to your followers.
If you’re worried that you can’t add affiliate links in your negative reviews, don’t fret. You can always put the endorsement in a positive light. You can frame it as an alternative or a solution to the issue your having. This way, you can turn around a disappointing experience into a profitable one.
13. Don’t try to hard-sell all the time
Lots of people on social media do not want to follow someone who keeps on trying to sell them stuff. Most folks are interested in seeing how others live their lives and get inspired by them. So if you want to succeed in affiliate marketing in such platforms is by not shoving products in people’s faces.
Lots of social media influencers are very savvy about this. They get to coax people into buying the stuff they’re wearing and using or to visit the places they’ve been to by just including them in their posts.
By ‘crediting’ their sponsors or the businesses where they got their stuff or helped them arrange their trip, they already get to promote the affiliate links. Sometimes they can also get a bit explicit and add the actual links or coupon codes in the caption and get convert their posts to sales.
8 Foolproof Strategies to Succeed in Affiliate Marketing
Aside from finding creative ways to spread your affiliate links, it’s also very important to know how to execute the new techniques you’ve learned about effectively. So for this, here are some of our top tips that you should keep in mind:
1. Disclose your promotion of affiliate links. It’s the law.
Let’s start with a non-negotiable: full disclosure of affiliate links. The Federal Trade Commission or FTC laid out detailed rules that require the disclosure of any product endorsement. So, everyone who is getting compensation for posting about any kind of product has to let their followers, readers, and visitors know of the setup.
As the federal government’s consumer protection agency, the FTC notes that personal tend to hold more weight credibility for buyers. Most people would be interested to buy a product that someone they know recommended to them since it’s also a way of vouching for the item. Paid advertisements do not have the same effect, so they’re not always as effective.
By disclosing the fact that a celebrity, affiliate, influencer, blogger, or any other kind of public person is paid to promote something on their social media, the truth-in-advertising principle is observed. It helps consumers to evaluate products better and create their own opinions about it. As a result, buyers can become better informed about their options before they make a choice.
Folks who violate the FTC’s policies on endorsement disclosure is punishable by law with a fine. So if you want to avoid that kind of hassle, make sure to keep this crucial thing in mind.
2. Always prioritize your audience
No matter how easy it is to just base your new content on the product you’re promoting, don’t do it just for the sake of easy content creation or for boosting your odds of making revenue. If there’s a good chance that your followers will not respond to the product you’re endorsing or the kind of content you’ll make, it’s better to find other ways to publicize the product. An affiliate program might appear very attractive but if the content you’ll need to make for it will not resonate with your audience, you might want to think things through.
When it comes to creating content that will pay off, it’s always important to put your audience first. One of the reasons why you have an audience, to begin with, is because you got them hooked with your previous content. So if you deviate from your current branding and niche would only hurt your image.
3. Cloak your affiliate links
This might sound devious but it’s really not. Cloaking your affiliate links only mean that you should make it look more appealing to your followers and readers.
Affiliate links can easily get very long with random characters so they’re not exactly nice to look at on blog and social media posts. So for aesthetic purposes, make sure to use a cloaking tool or a beneficial URL shortener plug in to help you get the job done. There are plenty of them available today so you don’t have to worry about your options.
4. Promote several products at any given time but don’t do too many
A classic trick to boost your chances of making more passive income from affiliate links is to promote several products at any given time. Doing this is similar to a seller offering various wares to buyers so they can have more options. With several affiliate products under your belt, you’ll also have several revenue streams waiting for you.
However, while there’s no limit to the number of affiliate links that you can promote, it doesn’t mean that you can do as many as possible. Why? For starters, it will overwhelm you. It will be too hard to work on so many affiliate links that you might not be able to promote them well in the end.
Your followers and readers will also get overwhelmed by the number of products you’re promoting. If you have too many, you might end up having to promote one with each and every post of yours. This will make your followers feel like they’re being bombarded with stuff to buy and no one wants that. Not only will it hurt your reputation but it will also surely make you lose a lot of followers.
Find a good balance between creating multiple revenues without going overboard and promoting too many products.
5. Use different platforms and channels for promotions
When promoting links, you shouldn’t just stick to one platform. Even if your brand only really took off in one place, it’s still best to use other venues to promote your affiliate links.
So for example, you’re most successful in gaining followers on YouTube. You can, of course, promote your links there heavily but it will also be ideal if you can expand your reach and promote on other social media sites. Having your own website is also highly recommended for such purposes as well as many others. Doing so will help you disseminate your links to more places and will boost the chances of having more people see and use them.
6. Do not spam
This is a no-brainer if you’re ever going to do digital marketing: never spam. Doing so will make you lose the interest of your followers and subscribers. It will also waste your efforts as your credibility will be tarnished.
Affiliate marketers get sales because they are real people who just want to help others find solutions for the various needs that they have. Spamming strips your efforts of its humanity, so make sure to not fall for its tempting allure.
7. Keep churning out great content.
Another surefire way to succeed in affiliate marketing is by creating great content. If people love what you share, they won’t mind you promoting and selling them a thing or two. They might even welcome it, especially if you frame it right and you present it in a way that will help your followers find solutions for their needs.
8. Make sure to use the best keywords
Last but not least, using the best keywords is key to a fruitful affiliate marketing campaign. If you get to reach the right folks using the right terms, you won’t have a hard time making a revenue.
There are lots of different ways to promote affiliate links but as many of them are already too tired and ineffective from years of use and misuse, give our tips a try for something different. With the right execution, they might just help you meet your passive income goals.
Also, check out these 15 Effective Ways to Grow YouTube Subscribers