13 Things Every Chief Revenue Officer Should Do During an Economic Downturn
As a Chief Revenue Officer, you know that during times of economic downturn, your customer base may be the only growth channel on which you can depend. If you’re the…
marketing
20 Best Keyword Research Hacks Every Marketer Should Know
Every business with an online presence needs to engage in keyword research. By understanding what people are searching for, businesses can better tailor their content to rank high on search…
Why Performance Marketing Is Essential For Startups
It’s no secret that digital marketing is essential for startups. But what may be less well-known is that performance marketing should be a key part of your digital marketing strategy….
How to Identify And Tailor Your Brand to Your Target Audience
It’s not enough to create a product and hope people will buy it. To be successful, you need to identify your target audience and tailor your brand to speak to…
How Content Marketing Helps You Attract, Engage and Retain Your Audience
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes…
The Rise of Direct to Consumer Marketing: Convenience With Style – Pros & Cons
The rise in direct-to-consumer (DTC) marketing is fueled by the demand for convenience with style. At a time when millennials are at the forefront of driving change in the economy,…
From The Trenches: Interview with Erik Huberman, CEO at Hawke Media
Erik Huberman is sick of your bullshit. If you’re one of those guys taking selfies in front of a Bentley, or posing on the beach somewhere, he doesn’t want to…
21 Ways to Promote & Share an Affiliate Link That Drives More Sales
Affiliate links are some of the most attractive ways to make money online if you’re a content creator. Not only will it let you create a passive income stream but…
Tell Your Stories Like Disney, The Right Way
It doesn’t take much reflection to realize that almost all Disney stories mostly have the same basic plot, yet people still watch them. What does that have to do with…
Tips To Keep Your Marketing Engine Running Through COVID-19
The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As…
Customer Still Has To Be King Despite COVID-19
As the world has been massively slowed down by the paralytic COVID-19, it suddenly seemed like we have changed our way of doing business. Or have we? Even though the…
6 Reasons Why Your Business Should Have an Active Social Media Feed
Social media is a key part of a successful Inbound Marketing strategy. Having accounted for your business provides you with a great number of benefits besides just being caught up…
Learn How Panoramic Uses AI to Model Marketing Data into Meaningful Insights
Sure, some products can and will sell themselves but without marketing, how are you going to get the word out that the product exists in the first place? Every business…
Important Ad Metrics Every Digital Marketer Should Be Tracking
How do you value the metrics you obtain? Here’s a way to make sense of all these impressions, clicks, and conversions. The nice thing about online marketing and advertising is…
10 Tips for SMBs on How to Use Social Media For Marketing
Social media can be a useful platform for small business advertising and marketing. But that’s only true if you know what you’re doing. One of the oldest truisms in advertising…
How To Build A Brand Strategy That Works
Are you in business for the long haul? Then you need to build up a strong brand, and here’s how you do it. Sometimes when you hear brand names, there’s…
Your Swag Is An Extension Of Your Brand, So Don’t Neglect It
You are what you give away. In the business world, this means that your brand can be defined by your swag — so you better think about your promo items….
Best Branding Strategies For New Startup
When you start your own company, better make sure that you’ve also planned out what you’re going to do to build your brand strategy. The goal of brand building is…
5 Best Tools For Sending Outreach Emails
Email marketing is widely considered as among the best, if not the best, way of increasing traffic, converting leads, and making profits. Indeed, it has the highest return on investment…
The Ultimate Guide To Social Media Marketing For Niche Business
You need to plan carefully if you want to use social media to meaningfully connect with your niche audience. Here’s how you do it. Social media can be a useful…
How Much Should You Budget For Marketing
Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small…
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