From The Trenches: Interview with Jeff Ponchick, VP at SoundCloud

When Billie Eilish uploaded her song ‘Ocean Eyes’ to SoundCloud at the ripe old age of 13, she had no idea it would ignite her career. Now, she sits atop the charts and is considered music royalty.  But as Jeff Ponchick, VP and Head of Repost at SoundCloud will tell you, the service is more than just another uploading platform. With a mission to help artists quit their day jobs...

Read more

From The Trenches: How this Startup Dad is Teaching his Kids About Entrepreneurship this Summer 

Summer 2020 is going to be different for most of us and, most importantly, our kids. Most IRL (in real life) activities are canceled or have gone virtual. Your kids won’t be hitting up the public pool, going to the library, or packing their bags for summer camp. Instead, they will be camping in your backyard, shooting hoops in the driveaway, and, hopefully, not spending every waking moment on their...

Read more

From The Trenches: Interview with Dave Herman, Former Director of Data at, Carey Ransom from OC4 Venture Studio

Don’t be a sucker for dumb money. Dumb money will eat your startup alive.  What is dumb money? Dumb money tends to be solely transactional. You provide equity, and the dumb money provides the cash. The deal is done.  Smart money is relational. Smart money provides value beyond just the dollars and cents. You want to find a venture partner that will provide a cash investment, of course. But you...

Read more

From The Trenches: Interview With Ruben Schultz, Co-Founder of Swoop

All companies face challenges. But when your company is built upon the premise of putting large groups of people together in small spaces, the challenges become even greater in the age of COVID-19.  But Ruben Schultz, co-founder of Swoop, appears more than up for the challenge. Swoop is an online platform for group transportation.  For vehicle operators, which are mainly small mom and pop shops, Swoop makes it easy to...

Read more

From The Trenches: Interview with Greg Kim, CMO at Slickdeals

Slickdeals has the audacious mission of ‘Helping Shoppers Win Everywhere’. The company describes itself as the largest and most trusted deal-sharing community on the planet, and with over 25 million users, who can argue?  Founded in 1999 by VanTrac, Slickdeals has helped members save almost $7 billion dollars to date. That’s an impressive number and the company has seen tremendous growth in the last decade. But challenges remain: how do...

Read more

Simon Sinek Launches ‘Book Club With Simon’

For those of you that haven't heard of Simon Sinek, he is a British-born American author and motivational speaker. In 2009 Simon started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 49 million who've watched his TED Talk based on Start with Why - the...

Read more

From The Trenches: Interview with Shai Rambod, CEO at MyChon, a 23andMe for Cellular Health

For the better part of the last decade, through the rise of wearable devices, genetic testing, and data-driven technologies, individuals now have more information than ever about their own health, encouraging health education and literacy. This can translate to better decision-making and ultimately improved well-being. Health startups are at the forefront of developing innovative solutions for promoting measurable lifestyle actions that correlate how lifestyle, diet, and nutrition choices affect cellular...

Read more

From The Trenches: Interview With Global Learning XPRIZE Finalist, Pubbly

Recently, LA Startups had the opportunity to sit down with Josh Powe, the lead advisor for Pubbly, a division of Curriculum Concepts International (CCI), to discuss how the Pubbly team put to work its $1 million Global Learning XPRIZE award and what its plans are for the future. What is Pubbly? First a bit of background; Pubbly is a digital learning platform startup whose mission is to improve access to...

Read more

How To Determine If You’re Working With A Reputable Recruiter

Over the last decade, recruiters have received a bad rep. That fact has made the process of finding a good recruiter increasingly difficult. Much of that is due to bad operators who hire inexperienced talent and then throw them into the fire without proper training in not only the processes and relationships but also the ethics and morality.  There’s a lot at stake when a job candidate works with a...

Read more

20 Top Reasons to Fire Your Co-Founder

Co-founders, business partner, or founding team of a company can be fired, and even the late great Steve Jobs found that out when he was booted from Apple. He did manage to return, but that doesn’t change the fact that a co-founder can be fired. The cliche is that a co-founder relationship is like a marriage. And, just like with romantic dating, your best bet is to get them to...

Read more

12 Top Organizations Supporting Women In Tech

While many organizations in the science, technology, engineering, and mathematics (STEM) industry are providing their female employees with female-centric professional development training and mentoring programs, many women in tech still report feelings of isolation and exclusion in the workplace. In some cases, being in a male-dominated environment also resulted in feelings of alienation. Fortunately, women in tech have plenty of online communities and resources to alleviate their feelings of isolation,...

Read more

Understanding How Stereotypes Negatively Impact Autistic Talent

Imagine being on the autism spectrum and entering into a job interview where you know that up to 90% of people like you are unemployed or under-employed. What does this do to your confidence? How would you work to disguise your autism during the interview? What stereotypes might exist among your potential co-workers or the person interviewing you? For many, these are impossible odds that can cause stress and a...

Read more

Tips To Help You Become a Great Graphic Designer

A company's communication (branding, imagery, packaging, etc) lies at the heart of a graphic designer. While your duties may involve extensive work with images, unlike artists they do not produce “art for art’s sake.” A graphic designer must get across a specific message and call-to-action or emotion based on the company's objectives. For instance, a graphic designer may be tasked with creating a brand or logo that makes a lasting...

Read more Partners with auticon to Help Foster Neurodiversity and Inclusion at Tech Companies in Los Angeles

We are excited to announce our newest partnership with auticon, a company that provides technology services through a team of highly-skilled software developers, data analysts, QA automation engineers and more with a hybrid onsite and offsite work model. auticon is also a social enterprise which employs adults who are on the autism spectrum. At, we strive to cover the culture of startups and technology companies- especially when it comes...

Read more

25 Best Podcast Episodes From Cathy Heller: Don’t Keep Your Day Job

Cathy Heller - Don't Keep Your Day Job We are a super fan of LA-based podcaster, Cathy Heller, she’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019. Throughout the show, she interviews creative entrepreneurs like Starbucks founder Howard Schultz, SugarFina founder Rosie O'Neil,...

Read more

Casey Neistat Moving To Los Angeles

YouTube star, Casey Neistat announced via his vlog today he is moving to LA this coming July. Dropped $3.7 million in cash for his contemporary mini-compound in Venice Beach (HERE). Congrats on baby girl #2 and the move to LA. We're super excited to have you hangin' with us in LA. See you around Abbot Kinney Blvd.  Here are a few Things To Do in Venice Beach.  

Read more

6 Top Soft Skills You Need To Work At a Startup

When Google first started, Sergey Brin and Larry Page, set up their hiring algorithms to sift for Computer Science students with top grades from the elite universities. Their belief was that technology can only be truly understood by those who actually studied technology. They found out much later that this hiring principle wasn’t exactly accurate. In 2013, Google computers tracked all their data concerning their hiring, promoting, and firing of...

Read more

How to Build a Better Tech Talent Pipeline

In the tech industry, your brand is only as good as the talented people you have. That’s why you need to make sure you have a strong tech talent pipeline. If you’re in the tech startup world, then you’re certainly quite aware that competition is growing fierce these days. It’s like there’s a new company cropping up each day. This increasingly crowded space simply emphasizes how you need to have...

Read more

4 Secrets to Retaining Your Tech Talent

The supply of tech talent is dwindling, so how can you entice your current tech workers to stay? We have some tips to help you convince your workers to remain. Many smaller tech companies these days feel like they’re the Kansas City Royals when they have great shortstops and pitchers. Once the Yankees and the Red Sox come calling, these small market teams have to no choice but to say...

Read more

How I Got a Programming Job in Los Angeles Bustling Tech Hub

Searching for a job as a software engineer is really painful. There’s a new tech company popping up every minute of the day, and it’s tough to know which one to choose from. Obviously, I should be grateful for all the opportunities I’m afforded as a software engineer, and I do, but man is this an annoying problem. The Problem The software industry is getting a continuous flow of money...

Read more
Page 1 of 2 1 2