From The Trenches: Interview with Jeff Ponchick, VP at SoundCloud

When Billie Eilish uploaded her song ‘Ocean Eyes’ to SoundCloud at the ripe old age of 13, she had no idea it would ignite her career. Now, she sits atop the charts and is considered music royalty.  But as Jeff Ponchick, VP and Head of Repost at SoundCloud will tell you, the service is more than just another uploading platform. With a mission to help artists quit their day jobs...

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From The Trenches: How this Startup Dad is Teaching his Kids About Entrepreneurship this Summer 

Summer 2020 is going to be different for most of us and, most importantly, our kids. Most IRL (in real life) activities are canceled or have gone virtual. Your kids won’t be hitting up the public pool, going to the library, or packing their bags for summer camp. Instead, they will be camping in your backyard, shooting hoops in the driveaway, and, hopefully, not spending every waking moment on their...

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From The Trenches: Interview with Erik Huberman, CEO at Hawke Media

Erik Huberman is sick of your bullshit. If you’re one of those guys taking selfies in front of a Bentley, or posing on the beach somewhere, he doesn’t want to hear it. Because, chances are, you’re not going to last.  What lasts is providing value. Day in and day out. Year after year. Through dips in the market, changes in innovation, even through global pandemics. Because if you provide value,...

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From The Trenches: Interview with Dave Herman, Former Director of Data at, Carey Ransom from OC4 Venture Studio

Don’t be a sucker for dumb money. Dumb money will eat your startup alive.  What is dumb money? Dumb money tends to be solely transactional. You provide equity, and the dumb money provides the cash. The deal is done.  Smart money is relational. Smart money provides value beyond just the dollars and cents. You want to find a venture partner that will provide a cash investment, of course. But you...

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From The Trenches: Interview With Ruben Schultz, Co-Founder of Swoop

All companies face challenges. But when your company is built upon the premise of putting large groups of people together in small spaces, the challenges become even greater in the age of COVID-19.  But Ruben Schultz, co-founder of Swoop, appears more than up for the challenge. Swoop is an online platform for group transportation.  For vehicle operators, which are mainly small mom and pop shops, Swoop makes it easy to...

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From The Trenches: Interview with Greg Kim, CMO at Slickdeals

Slickdeals has the audacious mission of ‘Helping Shoppers Win Everywhere’. The company describes itself as the largest and most trusted deal-sharing community on the planet, and with over 25 million users, who can argue?  Founded in 1999 by VanTrac, Slickdeals has helped members save almost $7 billion dollars to date. That’s an impressive number and the company has seen tremendous growth in the last decade. But challenges remain: how do...

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Simon Sinek Launches ‘Book Club With Simon’

For those of you that haven't heard of Simon Sinek, he is a British-born American author and motivational speaker. In 2009 Simon started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 49 million who've watched his TED Talk based on Start with Why - the...

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From The Trenches: Interview with Shai Rambod, CEO at MyChon, a 23andMe for Cellular Health

For the better part of the last decade, through the rise of wearable devices, genetic testing, and data-driven technologies, individuals now have more information than ever about their own health, encouraging health education and literacy. This can translate to better decision making and ultimately improved well-being. Health startups are at the forefront of developing innovative solutions for promoting measurable lifestyle actions that correlate how lifestyle, diet and nutrition choices affect...

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8 Top Skills Every Social Media Manager Must Have

What exactly should you be looking for in a social media manager? This is a question that you should ask yourself when you’re looking for an effective and efficient social media manager for your business. Indeed, your choice will have a significant impact on your business success since whoever you choose will take charge of the development, implementation, and evaluation of your business’ marketing strategies for social media sites. Suffice...

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From The Trenches: Interview With Global Learning XPRIZE Finalist, Pubbly

Recently, LA Startups had the opportunity to sit down with Josh Powe, the lead advisor for Pubbly, a division of Curriculum Concepts International (CCI), to discuss how the Pubbly team put to work its $1 million Global Learning XPRIZE award and what its plans are for the future. First a bit of background; Pubbly is a digital learning platform startup whose mission is to improve access to education through innovative...

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Interview With U-Nest CEO & Founder, Ksenia Yudina

The cost of higher education continues to skyrocket and student debt has swelled to $1.6 trillion. One innovative North Hollywood-based startup is addressing the root of the issue. Saving for college should be at the forefront of any financial plan, even though it takes years to achieve goals.  Ksenia Yudina, CEO We interviewed Ksenia Yudina, Founder | CEO U-Nest about how she took the complex process...

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How To Determine If You’re Working With A Reputable Recruiter

Over the last decade, recruiters have received a bad rep. That fact has made the process of finding a good recruiter increasingly difficult. Much of that is due to bad operators who hire inexperienced talent and then throw them into the fire without proper training in not only the processes and relationships but also the ethics and morality.  There’s a lot at stake when a job candidate works with a...

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20 Top Reasons to Fire Your Co-Founder

Co-founders, business partner, or founding team of a company can be fired, and even the late great Steve Jobs found that out when he was booted from Apple. He did manage to return, but that doesn’t change the fact that a co-founder can be fired. The cliche is that a co-founder relationship is like a marriage. And, just like with romantic dating, your best bet is to get them to...

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12 Top Organizations Supporting Women In Tech

While many organizations in the science, technology, engineering, and mathematics (STEM) industry are providing their female employees with female-centric professional development training and mentoring programs, many women in tech still report feelings of isolation and exclusion in the workplace. In some cases, being in a male-dominated environment also resulted in feelings of alienation. Fortunately, women in tech have plenty of online communities and resources to alleviate their feelings of isolation,...

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Understanding How Stereotypes Negatively Impact Autistic Talent

Imagine being on the autism spectrum and entering into a job interview where you know that up to 90% of people like you are unemployed or under-employed. What does this do to your confidence? How would you work to disguise your autism during the interview? What stereotypes might exist among your potential co-workers or the person interviewing you? For many, these are impossible odds that can cause stress and a...

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How To Become a Top Graphic Designer in 2020

A company's communication (branding, imagery, packaging, etc) lies at the heart of a graphic designer. While your duties may involve extensive work with images, unlike artists they do not produce “art for art’s sake.” A graphic designer must get across a specific message and call-to-action or emotion based on the company's objectives. For instance, a graphic designer may be tasked with creating a brand or logo that makes a lasting...

Read more Partners with auticon to Help Foster Neurodiversity and Inclusion at Tech Companies in Los Angeles

We are excited to announce our newest partnership with auticon, a company that provides technology services through a team of highly-skilled software developers, data analysts, QA automation engineers and more with a hybrid onsite and offsite work model. auticon is also a social enterprise which employs adults who are on the autism spectrum. At, we strive to cover the culture of startups and technology companies- especially when it comes...

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25 Best Podcast Episodes From Cathy Heller: Don’t Keep Your Day Job

Cathy Heller - Don't Keep Your Day Job We are a super fan of LA-based podcaster, Cathy Heller, she’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019. Throughout the show, she interviews creative entrepreneurs like Starbucks founder Howard Schultz, SugarFina founder Rosie O'Neil,...

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Casey Neistat Moving To Los Angeles

YouTube star, Casey Neistat announced via his vlog today he is moving to LA this coming July. Dropped $3.7 million in cash for his contemporary mini-compound in Venice Beach (HERE). Congrats on baby girl #2 and the move to LA. We're super excited to have you hangin' with us in LA. See you around Abbot Kinney Blvd.  Here are a few Things To Do in Venice Beach.  

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4 Tips For Building A Personal Brand

Here’s a list of how you can go about creating your own personal brand. Most people know about company branding, and in fact, business execs spend an inordinate amount of time making sure that their company brand projects the right sort of attitude and reputation. But you also need your own personal brand, especially in the workplace and in your industry. Your personal brand is like your shortcut identity in...

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