Tag: Digital Marketing

Tell Your Stories Like Disney, The Right Way

It doesn't take much reflection to realize that almost all Disney stories mostly have the same basic plot, yet people still watch them. What does that have to do with branding? Well, your brand is a story in itself, and you need to learn how to tell it best if you want to grow your business. Authentic storytelling is more than how a lot of young and inexperienced startup founders ...

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Tips To Keep Your Marketing Engine Running Through COVID-19

The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As of this writing, the number of cases still doesn't show signs of decline, but just like every pandemic we humans have faced, we have gotten through, so there's a light at the end of the tunnel. During these kinds of ...

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6 Top Reasons Every Business Should Be Active on Social Media Right Now

Social media is a key part of a successful Inbound Marketing strategy. Having accounted for your business provides you with a great number of benefits besides just being caught up with today’s pandemic. Don’t make the mistake of dismissing or misusing social media! You will find that it’s among the most powerful tools of becoming the dominant player in your niche, perhaps even your industry.   The social media demographics ...

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How Social Media Affects Customer Purchasing Behaviors

Social media evolved a lot these past years. It started as a means of sharing photos of family and friends. But now, it’s also one of the most important parts of business marketing strategies. This is understandable since about 74% of consumers use social media to make their buying decisions. The shift isn’t limited to B2C organizations since their B2B counterparts benefit from this as well. Here are some trends ...

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Important Ad Metrics Every Digital Marketer Should Be Tracking

How do you value the metrics you obtain? Here’s a way to make sense of all these impressions, clicks, and conversions. The nice thing about online marketing and advertising is that you can get hard data regarding the success of your marketing strategy. You know if it’s working or not. It’s not like a radio or TV ad. With these advertisements, you don’t really know how many people saw or ...

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10 Effective Ways to Generate Leads With Instagram

While many social media marketers think of Instagram app as little more than a photo-sharing site, it’s actually a rich source of leads but only if you know how to harness its potential. Think about it: Instagram is considered as one of the Big Five of social media platforms in the United States – the other four being Facebook (now a parent company of Instagram), Twitter, SnapChat, and TikTok – ...

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The Ultimate Guide To Social Media Marketing For Niche Business

You need to plan carefully if you want to use social media to meaningfully connect with your niche audience. Here’s how you do it. Social media can be a useful tool in boosting your niche business. That’s especially true if you do it right. However, you need careful planning to succeed. You can’t just go half-cocked and think you can just do things on the fly. That’s the road to ...

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Brands Are Built With These Four Components

We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as to how or where to start when we’re building a brand. But, before we get into that, let’s back it up a bit. Brands. What am I talking about? Are you ready for the answer? Anything. Anything and everything.   ...

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How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days. ...

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5 Techniques to Attract More Local Customers

For many small businesses like a local deli, an appliance repair service, or a dental office, one of the main goals is to get more customers in the community. There’s no point in having a website that gets the attention of people in South Africa if your shop is in a suburb of Miami, right? So what can you do to drum up more business in the neighborhood? To increase ...

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