Gary Vaynerchuk, or GaryVee as he is affectionately known by his fans, has become an iconic figure in the business world. He built a multi-million dollar wine business and then…
Top social media marketing trends for 2023 are here! Social media marketing is no longer a novel concept—it has become an integral part of many organizations’ digital strategies. As global…
The Covid-19 pandemic has wreaked havoc on the global advertising industry, with businesses of all sizes struggling to stay afloat. Many agencies were forced to lay off staff, while others…
It’s not enough to create a product and hope people will buy it. To be successful, you need to identify your target audience and tailor your brand to speak to…
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes…
When you think about the people who buy your product, are they all the same? Do they have the same needs and wants? The answer is probably no. Consumers and…
Nobody will admit it because we get hundreds of annoying emails a day, but drip campaigns work. Have you ever seen a message that promised 30% off of something you…
Managing your expectations is a crucial thing to do if you’re in the sales or marketing fields. Not because you’re seeing great insights and having people interested in what you’re…
Content marketing is possibly the most vital marketing technique for most kinds of businesses right now. It effectively captures the public’s attention, builds a business’ credibility, creates a narrative, and…
Knowing your audience is the first step in creating an effective and efficient social media marketing plan, and it is such knowledge that can mean the difference between success and…
Instagram Reels is a brand new way to create fun and engaging video content. In the latest on ‘things, no one asked for but are here anyway’ is Instagram Reels….
The jobs that marketers do nowadays can seem very different from what the marketers of earlier generations did. In fact, if you studied marketing in school more than a decade…
Erik Huberman is sick of your bullshit. If you’re one of those guys taking selfies in front of a Bentley, or posing on the beach somewhere, he doesn’t want to…
It doesn’t take much reflection to realize that almost all Disney stories mostly have the same basic plot, yet people still watch them. What does that have to do with…
The COVID-19 pandemic is worse than we have ever thought, absolutely everyone is affected, businesses halting their operations, restaurants are always empty, and supermarkets have almost depleted their supplies. As…
Social media is a key part of a successful Inbound Marketing strategy. Having accounted for your business provides you with a great number of benefits besides just being caught up…
Social media evolved a lot these past years. It started as a means of sharing photos of family and friends. But now, it’s also one of the most important parts…
How do you value the metrics you obtain? Here’s a way to make sense of all these impressions, clicks, and conversions. The nice thing about online marketing and advertising is…
While many social media marketers think of Instagram app as little more than a photo-sharing site, it’s actually a rich source of leads but only if you know how to…
You need to plan carefully if you want to use social media to meaningfully connect with your niche audience. Here’s how you do it. Social media can be a useful…
We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as…
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