Alessandro Fard

Alessandro Fard

Alessandro is an accomplished UX/UI designer with a passion for amazing design and intelligent user experience. He has over 20+ years of experience in web and mobile design with a special focus in UI/UX.

Alessandro has worked with brands such as Facebook, American Express, Bank of America, eBay, Sony, Yahoo, TrueCar, and many more.

Alessandro is the Founder and CEO at CreateApe (www.createape.com), a creative digital agency offering comprehensive design and development solutions.

Using Constraints to Your Advantage in UX Design

Have you ever opened your sketchpad for a landing page where you’ve been given little direction beyond buzzwords like “exciting” and “fun” and the worst, “modern,” and felt intimidated by the blank canvas? I know I have, and I’ve been doing this for more than 20 years. Design Constraints in UX Design It’s a common problem for any creative. When you have no limitations, everything is an option. You may...

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What is Drip Marketing? How to Unleash the Flood

Nobody will admit it because we get hundreds of annoying emails a day, but drip campaigns work. Have you ever seen a message that promised 30% off of something you weren’t even considering buying until you did? That’s email marketing at work.  What is Drip Marketing? The Complete Guide to Drip Campaigns Drip campaigns are a great resource for your business to utilize as you move the customer toward a...

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Top 4 Questions to Ask a UX Agency Before Hiring Them

So you’ve decided to design a website for your business. That’s great! It’s exciting, and it’s the first step toward your ultimate business goal of generating more sales. But you’ve never done this before, and you don’t know where to start. You don’t even know what questions to ask a design agency when interviewing them. That’s a totally reasonable scenario to find yourself in, and it’s one a lot of...

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