In this competitive world, are you able to stand out? Is your presence felt among all your rivals? Have you done enough for people to recognize your name?
This is where personal branding is proving advantageous. Personal branding is the practice of marketing people and/or their careers as their own brands. It relies on the management of the individual’s reputation and the overall impression that can be beneficial to its associated business or organization.
Unfortunately, most people are hesitant in creating their own personal brand. They perceive it as pretentious, arrogant, and self-serving. Oftentimes, people walk away from opportunities just because they are afraid to be judged as such. But do not be disheartened. There are critical ways in shaping your brand without being too cocky.
1. Be in control of what you project of yourself online
There are different avenues where people have access to information about you. Social media and other data collection platforms are becoming essential in information dissemination. However, most people do not realize that these platforms such as Facebook, Google, and Amazon have algorithms integrated within them to profile each and every visitor on their site. To have your hold on your own branding you must be careful about what you put online about you. Be responsible enough to self audit your online presence when deemed necessary.
2. Be mindful of your audience
In order to be relevant, you must determine who your audience is, whether it be clients for your service or customers availing of your products. You must be genuine in connecting with them through creating content that speaks to such demographics. It is essential to keep yourself informed of their needs.
3. Be indispensable
Being relevant is different from staying relevant. There are times that revamping yourself is the key to staying relevant. It may be by improving yourself through added skills or added services. Make sure that your audience sees you as an asset rather than a nuisance.
4. Be genuine
Whatever your project as your brand, it should have a sense of authenticity to your real persona. This will ensure that you would not be obligated to continue a facade and people may easily relate to you on a personal level since they are sold on to the idea that it is as real as it gets.
5. Be open to evolving
As mentioned above, the key to staying relevant is to be adaptable to change. Keeping your opportunities open to new possibilities allows you to constantly improve on yourself, keep your audience, and attract other prospective audiences.
6. Be ready to speak your voice
To ensure that your brand stands above the rest, be ready to create an impact. An impact that creates relevance to your brand or the company or organization that you represent. If successful, the impact created will attract other potential audiences that can open new possibilities for you. Create a platform wherein you can share your curated content and ideas while simultaneously interacting with your audience.
7. Be clear of your personal brand
You’re an expert at being you, so use your experience. Creating relevance would only be effective if it is clear and easy to understand by the targeted audience. Be intentional in providing content that matches your desired branding.
Focus on your savvy skills and your biggest strengths and present them in a way that stays in tune with who you are and how you speak to people.
8. Begin to associate yourself with brands of the same values
Collaborate with brands that have views and values that match your own. This enables you to widen your audience while promoting the same ideals as your associates. Their presence also echoes your own at their own chosen platforms.
Personal branding is crucial to being successful. It can propel the most insignificant individual into becoming the most successful with powerful and effective personal branding. Branding not only does open opportunities for you it also pose several benefits such as:
It builds your confidence and self-esteem
When you have a clear understanding of yourself and what you want to project to the world, it develops your confidence and self-esteem. Personal branding is a leadership prerequisite. It hones your innate qualities to set the bar for staff and followers.
It builds your credibility
In order for others to trust in your abilities, you must exude qualities in which it is evident that they could trust you. This is where authenticity is essential in personal branding.
It aids in determining your rivals
By setting yourself apart from the rest, can easily pinpoint the distractions from your real rivals.
It broadens your professional network
In immersing yourself in your brand, you both intentionally and unintentionally attract other brands. Whether these prove to be useful for your own personal growth or as a collaborative effort, it is up to you to discern.
It promotes your skills and services
Branding is a very visible calling card. It broadcasts you, your skills and services, and your associates.
Keep in mind to always aim to create a personal brand that speaks to who you are while answering the “why” of thy self. Because it is the epitome of your aspirations and your purpose.
Branding is about connecting with your peers or customers, and by doing this in a positive, humble way, you can highlight your true personality and empower others at the same time.
You don’t need to brag when you can share your success in an impactful, authentic way.